Senior Demand Generation Manager, Workspace Security
About The Position
We’re looking for an experienced demand generation professional to lead demand generation and integrated campaigns for our Workspace Security portfolio. You will work across our industry-leading portfolio of Workspace Security products to drive awareness, lead generation, and pipeline. You will work closely with cross-functional teams to build demand across the entire customer journey and drive world-class execution from campaign briefs, audience segmentation, content development, and tactics. You will build a close partnership with our SDR leaders to align on the marketing calendar, lead follow-up, and to optimize meeting conversion rates. You will collaborate with sales leaders to support ABM activities and opportunity progression. This professional is a subject matter expert and has outstanding leadership skills to inspire cross-functional teams.
Requirements
- 5-7 years of experience in demand generation in enterprise SaaS; cybersecurity experience is a plus but not required
- BA/BS in business or a quantitative discipline
- Exceptional knowledge of demand generation tactics including content syndication, digital marketing, email marketing, paid media, and webinars
- Experience building integrated campaigns and demand programs in partnership with corporate and product marketing teams
- Demonstrable experience partnering with sales and sales development leaders
- Good understanding of martech, Marketo, and Salesforce
- Significant experience partnering with channel, sales, and SDR teams
- Must be eligible to work in country of residence without sponsorship now or in the future.
Responsibilities
- Lead demand generation programs including but not limited to content syndication, email marketing and nurtures, paid media, and webinars
- Design campaigns across corporate marketing, field marketing, product marketing, sales, and SDR teams to drive efficient and scalable integrated campaigns and demand programs to drive awareness, new lead generation, inbound meetings, and pipeline
- Collaborate with brand management, digital marketing, events, field marketing, and partner marketing teams on integrated campaigns to create great customer experiences
- Support development of new marketing content and messaging for marketing programs
- Partner closely with SDR organization to align on campaign calendar, capacity planning, sequences, MQL to meeting conversion rate optimization, and SDR feedback on lead and program quality
- Manage demand generation budget, vendor relationships, and continually source and experiment with new vendors
- Align reporting with marketing operations on campaign and program performance, conversion rates, forecasting, and landing pages
Benefits
- healthcare benefits
- 401(k) plan and company match
- short-term and long-term disability coverage
- basic life insurance
- stock awards
- employee stock purchasing plan
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
Associate degree
