Senior Demand Generation Campaign Manager

LINQ•Austin, TX

3d•Hybrid

About The Position

Senior Demand Generation Campaign Manager is responsible for developing and executing multi-channel digital campaigns, account-based marketing initiatives in partnership with Sales, and audience acquisition for in-person events. This role drives awareness, engagement, and qualified pipeline through full-funnel planning aligned with go-to-market strategy, defined personas and buying committees, and key messaging. This is a hands-on, individual contributor role that owns campaign execution from launch through optimization and reporting, collaborating closely with Sales, RevOps, Product Marketing, Content, and Web to deliver measurable business impact.

Requirements

6–9+ years in B2B growth/demand generation with proven pipeline and revenue impact; experience in EdTech, public sector, or multi-product portfolios a plus.
5+ years of B2B SaaS demand generation experience, with ownership of full-funnel campaign execution and optimization tied to pipeline metrics.
Demonstrated success running multi-channel digital programs across search, social, programmatic, and email/lifecycle.
Hands-on expertise with HubSpot, Google Analytics (GA4), Salesforce, Canva, and Asana.
Strong analytical skills with mastery of funnel metrics (MQL, SQL, SAL, win rate, CAC, payback) and experimentation frameworks.
High attention to detail and strong project management skills; ability to manage multiple concurrent programs and deadlines.
Exceptional communication and stakeholder management; comfortable presenting performance insights and recommendations to senior partners.

Nice To Haves

An ability to make data driven recommendations on demand generation strategy
Qualified pipeline generated/influenced ($) and pipeline coverage for priority segments
MQL→SQL and SQL→Opportunity conversion rates improved through optimization and sales alignment
CAC, ROAS, and payback period improvements by channel/campaign
Website conversion rate (visit→lead; lead→MQL) and landing page CVR improvements
Email engagement and nurture progression velocity improvements

Responsibilities

Campaign Strategy across all digital channels and in-person events: Build integrated plans spanning paid search, paid social, programmatic/display, retargeting, email, webinars/events, website/CRO, content syndication, and partner channels.
Full‑funnel campaign management: Define ICPs/segments, craft messaging and offers, develop landing pages and nurture streams, forecast spend and pipeline, and manage timelines from brief through post-mortem.
Lead management supporting Sales: Partner with BDR/AE leadership to define lead taxonomy and SLAs, support lead routing and scoring, improve 6QA/MQL→SQL conversion, and ensure clean handoffs with feedback loops.
Measurement & optimization: Own campaign and funnel analytics, set KPIs, instrument tracking, run A/B and multivariate tests, and optimize creative, audiences, bids, and landing pages to maximize ROI.
Cross‑functional collaboration: Work with Product Marketing, Content, Web, RevOps, and Sales to align priorities, launch GTM plays, and ensure consistent messaging across touchpoints.
Budget & vendor coordination: Support quarterly budget planning and manage day-to-day relationships with agencies/contractors and key platform partners to ensure on-time delivery and performance.

Benefits

Flex Your Workspace: Work remote from one of our eligible states across the US, or if you’re near Austin three days in office a week!
Planning Your Future: Our 401(k) plan comes with a 4% employer match on total earnings (not just your base salary).
Performance Pays Off: Whether it’s a company bonus or target sales commission, your hard work doesn’t go unnoticed.
Vacation Your Way: Our flexible Open Paid Time Off Plan lets you take the time you need, when you need it.
Paid Parental Leave: Take the time you need to welcome your new addition – We’ve got you covered!
Ten Paid Corporate Holidays: Enjoy a little extra downtime to relax and recharge with the ten paid holidays each year.
Giving Back: Feel good while doing good – 16 paid volunteer hours to support the causes that matter most to you. #LINQCares
Benefits That Have Your Back (And Teeth, Too!): Rock-solid medical, dental and vision coverage. Pick your vibe: a low deductible PPO and pair with an FSA or a HDHP with a sweet HSA – with contributions from LINQ. Dental perks that even cover braces for the kiddos.
Wellness Perks: Employer-paid Short-Term Disability, Long Term Disability, Basic Life, and AD&D insurance. Gym reimbursements and tons of extra savings on travel assistance, employee assistance, and even pet insurance options.
Rewards For Referrals: Got an amazing candidate in your network? Send them our way and earn a referral bonus when they join the team!