Senior Data Analyst

Hippo Insurance•Austin, TX

2d•Hybrid

About The Position

The Senior Data Analyst will support Hippo’s Business Enablement & Insights function, primarily focusing on Sales, Marketing, and growth analytics. The role supports new product launches, market expansion, and ongoing growth initiatives by developing a view of performance across the customer funnel—from marketing spend and leads through quotes, binds, premium, and ongoing customer performance. The analyst will work closely with Sales, Marketing, Product, Finance, Data Science, and Data Engineering to understand performance drivers, identify issues and opportunities, and inform business decisions. The role involves connecting data across multiple sources, diagnosing performance changes, supporting forecasting and experimentation, and translating findings into clear recommendations. As part of a centralized analytics team, the analyst will also help improve data, metrics, and analytical processes supporting growth initiatives and the broader Sales & Marketing organization.

Requirements

3–5 years of experience in business analytics, growth analytics, marketing analytics, strategy, or a related field.
Strong SQL, Excel, and data visualization skills.
Experience analyzing customer or marketing funnels, conversion performance, customer acquisition, or related growth metrics.
Experience working with multiple data sources and identifying data quality, attribution, or measurement issues.
Strong analytical problem-solving skills, including the ability to move from a performance trend to root-cause analysis and recommendation.
Experience with forecasting, scenario modeling, or business planning.
Ability to translate complex analysis into clear, actionable insights for senior stakeholders.
Strong communication and cross-functional partnership skills.
A proactive mindset and willingness to take ownership of ambiguous analytical problems.
Comfort operating in a fast-paced environment with evolving priorities.

Nice To Haves

Tableau experience.
Experience in insurance, insurtech, financial services, or another highly regulated industry.
Experience with marketing attribution, digital marketing analytics, or experimentation.
Familiarity with customer segmentation, LTV, retention, or predictive modeling concepts.
Experience supporting a new product launch or geographic expansion.

Responsibilities

Build and maintain reliable views of the customer funnel across marketing spend, leads, quotes, applications, binds, premium, and conversion.
Analyze funnel performance to identify where customers drop out and determine the factors driving changes, including lead quality, channel mix, pricing, sales activity, and customer experience.
Analyze marketing channel performance using metrics such as CPL, CAC, CPB, conversion, lead quality, and premium to inform investment decisions.
Support customer and market segmentation by analyzing customer, home, geographic, channel, and conversion characteristics.
Partner with Marketing and Data Science on experimentation, including defining hypotheses, success metrics, guardrails, sample-size requirements, and post-test analysis.
Support forecasting and AOP planning through scenario modeling across marketing spend, conversion, CAC, premium, capacity, and market expansion assumptions.
Develop state- and market-level performance analysis to support launch sequencing and measure performance as products or initiatives expand.
Monitor performance after launch and proactively identify emerging trends, risks, and opportunities.
Partner with Data Engineering and other teams to improve attribution, tracking, data quality, and integration across Salesforce, marketing platforms, product analytics, and policy data.
Help transition recurring manual analyses into scalable datasets, dashboards, and monitoring processes.
Develop executive-ready insights and recommendations explaining what happened, why it happened, and what action should be taken.
Provide analytical support across the broader Sales & Marketing portfolio as priorities evolve.

Benefits

Multiple medical plan options.
Dental and vision coverage for the employee and family, described as 100% covered.
Wellness program that rewards healthy habits.
401(k) retirement plan.
Short- and long-term disability coverage.
Employer-paid life insurance.
Flexible Spending Accounts for health and dependent care.
Employee Assistance Program.
Equity compensation eligibility.
Training and internal career growth opportunities.
Flexible Time Off.
12 weeks of parental leave for primary and secondary caregivers.
Snacks, drinks, and catered lunches for onsite employees.