Senior Data Analyst

Tombras • Atlanta, GA

19h • Hybrid

About The Position

The Senior Data Analyst reports directly to the Associate Director and VP, Analytics, and leads the planning, execution, evaluation, and communication of data-driven digital results and insights. The role develops and implements holistic, cross-channel measurement and testing plans using Tableau and other resources to analyze performance.

The analyst researches how media affects client KPIs by examining media, web, and business performance; assesses the impact of full-funnel media and the channels feeding the sales funnel; and evaluates customer acquisition costs and lifetime value. The role is responsible for appropriate media tagging and trafficking and for designing and implementing Tableau data visualizations.

The analyst interprets digital media marketing data and its effects on KPIs and ROI, delivers insights and recommendations through dashboards and other formats, presents results clearly, and collaborates with agency departments and other partners to keep analyses integrated and focused. This is a hybrid role based in Knoxville or Atlanta, with office attendance Tuesday through Thursday and the option to work remotely on Mondays and Fridays. Relocation assistance to Knoxville may be provided.

Requirements

• At least 3 years of experience in media, marketing, or a related field.
• Strong working knowledge of Tableau, including building dashboards in Tableau Desktop and data pipelines in Tableau Prep.
• Strong working knowledge of marketing and digital marketing.
• Strong working knowledge of web analytics platforms such as Google Analytics or Adobe Analytics.
• An analytical mind, entrepreneurial spirit, and innovative strategic thinking.
• Ability to collaborate with cross-functional teams and make recommendations.
• Experience presenting analyses to small and large groups.
• Bachelor’s degree in Marketing or Analytics, or equivalent work experience.

Nice To Haves

• Advertising agency experience.
• In-depth experience with AdWords, Facebook Business Manager, DCM, or The Trade Desk.
• SQL knowledge or experience with database administration.
• Master’s degree in Marketing or Business Analytics.

Responsibilities

• Research how media affects client KPIs using media, web, and business performance data.
• Understand the impact of full-funnel media approaches and the media channels that contribute to clients’ sales funnels.
• Evaluate customer acquisition costs and customer lifetime value in relation to client business outcomes.
• Ensure appropriate media tagging and trafficking are implemented.
• Develop and implement cross-channel measurement and testing plans, including data visualizations in Tableau.
• Interpret digital media marketing data and analyze effects on KPIs and ROI.
• Deliver analyses, insights, and recommended actions through appropriate formats such as dashboards, deep-dive analyses, and infographics.
• Present results in a clear, storytelling fashion.
• Collaborate with partners and agency departments to keep analyses integrated and focused.

Benefits

• Dog-friendly offices
• Flexible PTO
• Generous parental leave for primary and non-primary caregivers
• Medical insurance with PPO or High Deductible options for employees and dependents
• 401(k) participation
• Employer-paid dental and vision coverage
• A culture of internal promotions and opportunities for varied and rapid career development
• Relocation assistance to Knoxville may be provided

What This Job Offers

• Job Type: Full-time
• Career Level: Senior