Senior Data Analyst

Tombras • Knoxville, TN

1d • Hybrid

About The Position

The Senior Data Analyst will spearhead the planning, execution, evaluation, and communication of data-driven digital results and insights. The role develops and implements holistic, cross-channel measurement and testing plans using Tableau and other resources to analyze performance. It researches how media affects client KPIs by examining media, web, and business performance; evaluates full-funnel media approaches and the channels feeding a client's sales funnel; and provides insight into customer acquisition costs and lifetime value. The analyst is responsible for ensuring appropriate media tagging and trafficking and for designing and implementing data visualizations in Tableau.

The role interprets digital media marketing data and its effects on KPIs and ROI, delivers insights and recommended actions through dashboards, deep-dive analyses, infographics, and other appropriate formats, and presents findings in a clear, story-telling fashion. It collaborates with partners and agency departments to keep analyses integrated and focused. The position is based in Knoxville or Atlanta and is hybrid: work in the assigned office Tuesday through Thursday, with remote work available Monday and Friday. Relocation assistance to Knoxville may be provided.

Requirements

• At least 3 years of experience in media, marketing, or a related field.
• Strong working knowledge of Tableau, including building dashboards in Tableau Desktop and data pipelines in Tableau Prep.
• Strong working knowledge of marketing and digital marketing.
• Strong working knowledge of web analytics platforms such as Google Analytics and Adobe Analytics.
• An analytical mind, entrepreneurial spirit, and innovative strategic thinking.
• Ability to collaborate with cross-functional teams and make recommendations.
• Experience presenting analyses to both small and large groups.
• Bachelor's degree in Marketing or Analytics, or equivalent work experience.

Nice To Haves

• Advertising agency experience.
• In-depth experience with AdWords, Facebook Business Manager, DCM, or The Trade Desk.
• SQL knowledge or experience with database administration.
• Master's degree in Marketing or Business Analytics.

Responsibilities

• Plan, execute, evaluate, and communicate data-driven digital results and insights.
• Develop and implement holistic, cross-channel measurement and testing plans to analyze performance.
• Research how media impacts client KPIs by analyzing media, web, and business performance.
• Assess full-funnel media approaches and the media channels that contribute to clients' sales funnels.
• Provide insight into customer acquisition costs and customer lifetime value in relation to client business results.
• Ensure appropriate media tagging and trafficking.
• Design and implement data visualizations in Tableau.
• Interpret digital media marketing data and analyze effects on KPIs and ROI.
• Deliver analyses, insights, and actions through appropriate formats, including dashboards, deep-dive analyses, and infographics.
• Present results in a simple, story-telling fashion.
• Collaborate with partners and agency departments to keep analyses integrated and focused.

Benefits

• Relocation assistance to Knoxville may be provided.
• Dog-friendly offices.
• Flexible PTO.
• Generous parental leave for primary and non-primary caregivers.
• Medical insurance (PPO or High Deductible option) for employee and dependents.
• 401(k) participation.
• Employer-paid dental and vision insurance.
• A culture of promotions from within and opportunities for varied and rapid career development.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior