Senior Data Analyst, Client Acquisition Analytics

Sun Life • Waterloo, ON

1d • CA$80,000 - CA$128,000 • Hybrid

About The Position

The Growth and Performance Marketing team within Sun Life’s Client Experience Office (CXO) is undergoing a significant transformation, focused on continuously launching and testing new strategies, platforms, and solutions to generate leads and identify opportunities for existing clients and group members. As a senior data analyst on the Client Acquisition Analytics team, you will be an integral part of a large analytics community. Your primary focus will be within Growth and Performance Marketing, contributing by mining data for business insights, analyzing and interpreting trends using statistical tools and techniques, reporting on business performance, and addressing code and data-related issues. You will support key initiatives aimed at growing our client base, improving advisor lead conversion, advancing the Head Office lead Evolution program and Channel of Choice, monitoring key performance indicators, and championing the Retail Leads Data Modernization. This will involve leveraging various Sunlife systems, gathering requirements, collaborating with subject matter experts, and creating reports to articulate client journeys and identify areas for experience improvement.

Requirements

• 5 + years experience working with data (i.e., quantitative analysis experience, including handling, manipulating, and analyzing data, hypothesis testing, data modelling and data visualization)
• 5 + years experience with SQL, PySpark and other programming languages. Comfortable writing accurate, efficient, but complex SQL queries to extract and integrate data from multiple database sources.
• 2+ years of experience with AWS Cloud Services (e.g. Glue, S3, Athena, Quick Suite)
• 2+ years of experience working with Tableau or other visualization tools
• Experience using oral and written storytelling to share data driven insights in a clear, succinct manner.
• Strong partnering approach with a commitment to meeting business partners' unique needs and expectations.
• In-depth prioritization, planning, and change management skills to stay within time/scope of a task in a fast-paced environment.
• Comfortable learning new applications and processes quickly with minimal direction
• Ability to document work.
• Reliability Security Clearance.
• Must be able to satisfactorily complete applicable background checks prior to the start date and during employment, in accordance with Sun Life’s policies and practices.

Nice To Haves

• Understanding of predictive and prescriptive techniques (i.e., regression, decision trees, forecasting etc.)
• Experience in Salesforce
• MSc preferably in a statistical, mathematical, or technical field (i.e., computer science)
• Additional statistical programming languages (i.e SAS/R)
• Advanced user of MS Excel and MS Access
• Fierce curiosity. You are drawn to discovering and leveraging new data and taking on challenging business puzzles, with strong attention to detail.
• Understanding business. We have got a lot of data, and you need to turn it into insights, and you can’t help with that unless you understand what the numbers mean.
• A passion for solving problems. The most successful data analysts don’t just spin data and give numbers; they solve the problem.

Responsibilities

• Work closely with business partners to identify complex business problems to solve and provide data driven solutions.
• Perform analytic work from requirements specification, data gathering, analysis to presentations in order to solve business problems.
• Work with stakeholders across Sun Life as a subject matter expert in the prospect, client, and advisor data.
• Provide ongoing support to uncover opportunities that will drive incremental sales.
• Develop metrics and KPIs to measure the performance of analytical and data products in the overall portfolio.
• Provide support for annual business plan, monthly sales forecast, and insight analysis.
• Operationalize reporting processes and synthesize key metrics into impactful and insightful dashboards to monitor and assess the success of the business initiatives/performance.
• Perform reporting automation, self-serve analytics enablement, and promote the culture of analytics-driven decision making.

Benefits

• Wellness programs that support the three pillars of your health – mental, physical, and financial
• The opportunity to move along a variety of career paths with amazing networking potential.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior