Senior Customer Insights Analyst

Tommy Bahama•Seattle, WA

About The Position

As a Sr Customer Insights Analyst, you will play a critical role in transforming data into actionable insights that inform marketing strategy, deepen guest relationships, and drive business performance. This role is responsible for analyzing customer behavior, campaign performance, and omnichannel engagement to uncover opportunities that drive guest acquisition, retention, and long-term loyalty. You will partner closely with marketing and cross-functional teams to understand how guests interact with the brand, identifying key drivers of engagement, conversion, and lifetime value. This role requires a highly analytical and curious thinker who can translate complex data into clear, compelling insights, while helping to shape strategies that grow the customer base and strengthen brand loyalty.

Requirements

Must have experience with Marketing Technology (i.e. Data Management Platforms, Customer Data Platforms, Data Analytics).
Experience with Adobe Marketing Technology highly desired.
Generally, 10+ years' experience with increasing levels of responsibility, 3+ years in leadership capacity; online media / consumer audience-oriented experience a plus.
Generally, 4 years of experience with web analytics.
Expert level knowledge of AdTech & MarTEch landscape/ecosystem.
Specific experience implementing and managing a strategic full-stack marketing solution with strong understanding of DMP capabilities, CDP, analytics, audience segmentation and management, etc.
Proficiency with Excel (pivot tables, lookups, data linking) and PowerPoint (advanced graphing, visualization and presentation).
Demonstrated ability to interrogate diverse data sources to identify opportunities for customer and business growth.
Expertise in leveraging consumer audience segmentation to acquire, retain and engage customers.
Excellent at managing project and operational budgets.
Strong business acumen and analytic competence to understand business problems and model, then interpret, the drivers of business outcomes.
Superior presentation and communication skills; mature presence coupled with emotional intelligence.

Responsibilities

Analyze guest behavior across channels to uncover insights into shopping patterns, preferences, and lifecycle trends that inform marketing and merchandising strategies.
Identify key drivers of customer acquisition, engagement, retention, and lifetime value, providing actionable recommendations to grow and retain the customer base.
Develop customer segmentation strategies to better target and personalize marketing efforts, improving relevance and conversion.
Partner with data and marketing teams to optimize lifecycle marketing programs, including acquisition, onboarding, retention, and re-engagement efforts.
Provide insights that inform strategies to attract new guests, increase frequency, and deepen brand loyalty.
Evaluate the effectiveness of loyalty and retention initiatives, identifying opportunities to enhance customer experience and long-term value.
Evaluate the effectiveness of customer acquisition initiatives, identifying opportunities to optimize performance and drive efficient growth.
Analyze cross-channel behavior to understand how guests interact with the brand across digital and physical touchpoints.
Support personalization strategies by leveraging behavioral and transactional data to improve targeting and messaging.
Partner with data and analytics teams to develop and maintain foundational dashboards, ensuring consistency, accuracy, and ongoing evolution of reporting to meet business needs.
Serve as the subject matter expert on marketing analytics platforms, defining best practices and translating business needs into scalable measurement and insights solutions.
Act as the business lead for the implementation of Adobe Customer Journey Analytics, partnering with cross-functional teams to define requirements, drive adoption, and ensure the platform delivers actionable, scalable insights across the organization.
Partner closely with marketing leadership to develop compelling, insight-led presentations that shape strategy, communicate performance, and influence executive decision-making.