Customer Insights Analyst - Remote

Lifeway Christian Resources
Remote

About The Position

Lifeway is seeking a Customer Insights Analyst to provide advanced analytics support across Marketing, Sales, and Customer Support. This role will focus on customer segmentation, forecasting, campaign performance analysis, and delivering actionable insights that influence business decisions. The Customer Insights Analyst leads complex analysis across customer behavior, marketing performance, and sales trends. This role partners cross-functionally to deliver insights that improve ROI, forecasting accuracy, and customer experience outcomes. The ideal candidate will connect data to business outcomes, be a strong communicator with non-technical stakeholders, have experience in multi-channel marketing environments, and be fully comfortable working across multiple teams.

Requirements

  • Bachelor's degree, required
  • 4+ years analytics experience
  • Strong SQL + Excel + BI tools
  • Experience with marketing or sales analytics
  • Exposure to forecasting / predictive modeling
  • Business Intelligence systems
  • SQL (advanced)
  • Excel (advanced)
  • Actively involved in an evangelical Christian church

Nice To Haves

  • Masters degree, preferred
  • Power BI
  • Python or R
  • A/B testing
  • Attribution modeling
  • Customer journey analytics

Responsibilities

  • Lives out Lifeway’s mission and values, showing deep commitment to Kingdom work
  • Advanced customer segmentation, LTV analysis, and churn modeling
  • Forecasting models, pipeline reporting, and predictive analytics
  • Campaign performance analysis across digital channels
  • Cross-functional insight delivery to Marketing, Sales, and Support
  • Data quality validation and reporting process improvements
  • Informal mentorship of Analyst I team members
  • Limited travel - approximately 2-4 times per year, typically overnight

Benefits

  • healthcare
  • vacation and sick time
  • holiday pay
  • care days
  • 401(k) plan
  • maternity and paternity leave
  • adoption assistance
  • mission trip time
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