Senior Cross-Tier Media Planner

GM • Detroit, MI

2d • Hybrid

About The Position

As a Senior Cross ‑ Tier Media Planner , you will help evolve how GM plans, measures, and activates media across brands and tiers. This role partners with cross ‑ functional teams to align media strategy to business outcomes , while ensuring consistency, efficiency, and impact across national and local efforts. A demonstrated, hands ‑ on command of media planning tools, systems, and planning methodologies , combined with experience leading teams in the practice of media planning is critical to success in this role. This position requires a practitioner who has personally built, evaluated, and optimized media plans .

Requirements

• Hands on media planning leader with a track record of personally building and optimizing media plans using modern planning and buying tools.
• Proven leader of large, complex initiatives, effectively coordinating cross functional partners and agencies to deliver impact at scale.
• Influential leader without direct authority, able to guide, motivate, and align teams of indirect reports toward shared goals and outcomes.
• Strategic, systems level thinker who can navigate complexity, align multiple stakeholders, and drive clarity in ambiguous environments.
• Strong analytical acumen, with the ability to synthesize data, insights, and performance signals into actionable recommendations that inform investment decisions.
• Results driven and resilient, consistently delivering outcomes amid evolving priorities and dynamic market conditions.
• Compelling communicator and storyteller, with demonstrated ability to distill complex data into clear, executive ready narratives across written, verbal, and presentation formats.
• Proactive, composed, and accountable, demonstrating initiative, sound judgment, and confidence under pressure.
• 6+ years of hands ‑ on experience in media planning and buying, with direct ownership of planning tools, systems, and frameworks.
• Bachelor’s degree ; preferred in marketing, business, or related fields
• Demonstrated understanding of the media ecosystem, including platforms, technology, and planning/buying processes
• Experience working for media agencies
• Proven ability to manage multiple projects and deadlines
• Demonstrated presentation skills, including development of executive r eady materials and storytelling that enables decision making
• Outstanding oral and written communication skills

Nice To Haves

• Knowledge of GM structures and processes
• Automotive experience
• Understanding of audience based and reach based planning

Responsibilities

• Own and actively use media planning tools and systems (reach ‑ based planning, audience tools, buying platforms, and analytics solutions) to develop, evaluate, and optimize media plans across national and local tiers.
• Lead teams and agency partners in the day-to-day practice of media planning, setting clear planning standards, methodologies, and quality expectations across brands and markets.
• Act as a working expert and coach to Brand, Sales Operations, and agency partners on media planning tools, systems, and best practices.
• Evaluate reach, frequency, and channel mix across national and local markets to uncover gaps, inefficiencies, and opportunities to drive incremental reach growth.
• Collaborate closely with Brand, Product, Sales Operations, and Performance Marketing teams to ensure media strategies are aligned to brand priorities and growth objectives .
• Integrate media strategies across Marketing, Sales, Field, CX, Experiential, and Communications teams to deliver a coordinated national, zone, and LMA approach that amplifies impact.
• Clearly articulate media strategy, learnings, and growth opportunities to senior leadership across Sales and Marketing.
• Build strong, trusted partnerships with GM MediaOne central experts (Audience, Ad Tech, Channel Leads) and Sales Operations stakeholders to enable aligned execution and shared success.

Benefits

• From day one, we're looking out for your well-being–at work and at home–so you can focus on realizing your ambitions.
• Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees