Senior Creator & Social Manager - Growth & Strategic Initiatives

Expedia Group•New York, NY

9d•$167,500 - $234,500

About The Position

Expedia Group is seeking a Senior Growth & Strategic Initiatives Manager to lead the next chapter of creator and social media strategy. This role focuses on leveraging creator marketing as an enterprise capability to shape brand equity, audience growth, content efficiency, reputation, acquisition, loyalty, and revenue. The position involves working across brand-level creator leads to connect business strategy with social media and creator initiatives, identifying and championing strategic opportunities, and establishing a center of excellence for clarity, integration, and scale. This is a strategic role focused on mobilizing, integrating, scaling, measuring, and championing the work that makes creator and social media valuable across the business, rather than a traditional campaign execution or talent management role.

Requirements

Deep, senior-level experience (10+ years) in both social strategy and creator strategy.
Experience leading integrated, multi-brand or enterprise programs.
Ability to coach, develop, and up-level brand-level strategies in partnership with individual brand leads.
Experience translating business and marketing objectives into integrated social, creator, partnership, channel, and commercial strategies.
Proven ability to sell strategies through compelling stories and data-backed recommendations to senior audiences.
Experience owning or leading global expansion, growth-market programs, local-market adaptation, platform-funded programs, and scaling creator-led assets.
Experience developing creator commercialization or emerging business models (e.g., affiliate platforms, social-first commerce, loyalty, product integration).
Portfolio and investment mindset, with the ability to recommend what to fund, stop, or sequence.
Executive presence and judgment, including the ability to counsel senior leaders, challenge assumptions, navigate organizational complexity, and influence without formal authority.
Experience with creator amplification and measurement across owned, paid, and earned channels.
Strategic agency leadership and celebrity, high-profile talent, or major cultural partnership experience.
Experience building and leading teams and strengthening operating systems.
Familiarity with AI-enabled tools and automation.
Exceptional storytelling skills to make complex strategic choices clear, compelling, and actionable.

Responsibilities

Determine how to win with creators and social media, translating choices into compelling strategies and investment cases.
Shape the enterprise portfolio of creator and social investments, recommending which opportunities to fund, scale, sequence, or decline based on impact and commercial potential.
Own global expansion and cross-brand integration, determining what travels across markets and what requires localization.
Scale high-quality assets and creator-led storytelling for growth and paid social channels.
Champion and scale creator business models, including affiliate monetization, creator commerce, loyalty integration, and performance economics.
Integrate across brand-level creator leads, up-leveling strategies and identifying shared systems, learning, investment, and amplification opportunities.
Support measurement and use data, amplification insight, and performance signals to strengthen strategies and communicate impact.
Counsel senior leaders and influence across various departments, including marketing, communications, media, product, loyalty, legal, finance, and procurement.
Lead agencies at the strategy and creative level and build scalable decision frameworks, operating mechanisms, and AI-enabled workflows.
Lead and develop a team of five or more, raising strategic standards and leadership capability across the broader creator and social community.