Senior Creative Strategist (m/w/d)

Pets Premium

1d•Hybrid

About The Position

In our central e-commerce team, we manage multiple brands, with Wolfsblut being our largest and the primary focus for this role. We achieve growth through direct-response marketing, utilizing VSLs and long-form funnels on Meta. Our success hinges on effective copy that converts, with over €1.8 million spent annually on Meta for Wolfsblut alone. Every creative developed directly impacts a real budget, meaning no pitches are wasted. Your hooks are crucial for scaling our efforts. We are seeking an individual who can both think strategically and write compelling copy. This is not a coordination role; you will be the creative lead for our ads, from initial briefing to performance analysis, with full autonomy over your scripts. Your responsibilities include developing VSL concepts and scripts for Meta and YouTube, managing the creative pipeline from hook to testing, creating effective briefs for editors and UGC creators, and establishing a structured testing system for creative rotations. You will also be responsible for the performance loop, analyzing the Ads Manager to derive hypotheses and brief the next iteration.

Requirements

Minimum of 3-4 years in Performance Creative / DR Copywriting, ideally in DTC e-commerce.
Demonstrable results with Meta Video Ads (VSLs, UGC-style, Hook-testing).
Ability to write copy with a distinct voice, akin to a personal letter rather than a manual.
Understanding of consumer psychology, hooks, and storytelling structures (PAS, DIC, Before/After, etc.).
Excellent German language skills.
High level of drive and initiative; ability to work independently without constant direction.

Responsibilities

Write VSL concepts and scripts for Meta and YouTube.
Manage the creative pipeline, from hook development to briefing and test learnings.
Create briefs that editors and UGC creators can independently implement.
Plan creative rotations and build a structured testing system.
Analyze the Ads Manager to derive hypotheses and brief the next iteration.

Benefits

Over €1.8 million annual budget for testing creative ideas.
Visible impact on spend and revenue.
Fast-paced environment with short decision-making processes and direct communication with the Meta Paid Team Lead.
Genuine autonomy over creatives and testing processes.
Responsible, exciting, and varied tasks with significant creative freedom.
Dynamic company with flat hierarchies and an open, relaxed work atmosphere.
Friendly, open team of approximately 340 employees across Munich, Leipzig, and Albourne (UK).
Multiple office dogs at our locations.
Flexible working hours based on trust-based working time.
Home-office options with cost contribution for equipment.
Possibility to work from abroad for several months.
28 days of vacation plus the option for up to 20 days of unpaid leave and special leave.
Various internal and external development opportunities.
Employee discounts for people and pets.
Regular team, company, and family & friends events.
Social area with foosball.
Cozy sofa area for Nintendo Switch gaming.
Fully equipped kitchen for cooking.
Free coffee, cocoa, tea, cool soft drinks, water, juices, fresh fruit, snacks, and a candy drawer.
Subsidized EGYM Wellpass membership for access to thousands of sports and wellness facilities nationwide.
Access to modern AI tools to enhance efficiency and idea generation.
Many other great benefits to be discussed during the recruitment process.