Senior Creative Strategist, Performance Marketing

Cantina

8d • $150,000 - $200,000

About The Position

Cantina Labs is seeking a Senior Creative Strategist with expertise in both traditional and AI-based performance ad production. This role involves managing external agencies and in-house creative teams to deliver high-impact creative that drives user acquisition and engagement for Cantina, their flagship social AI platform. The strategist will be responsible for the creative quality and strategic direction of paid performance marketing campaigns, aiming to systematically develop concept-driven ads at scale that lower Cost Per Install (CPI).

Requirements

• 5+ years of experience in creative direction for performance marketing
• Experience building creative testing frameworks and production pipelines at scale
• Bias for clear systems and processes
• Active use of AI tools, automation, and workflows
• Data fluency: you can build infrastructure to ingest campaign performance data and translate insights into creative direction
• Demonstrated portfolio of high-performing performance creative, particularly short-form video ads
• Deep understanding of the consumer marketing landscape and channels (Meta, TikTok, etc)
• Demonstrated experience collaborating effectively with external agencies and cross-functional teams
• Demonstrated ability to drive measurable impact (e.g. creative quality improvements combined with quantitative performance improvements)

Responsibilities

• Produce and direct scaled creative across all performance marketing surfaces (Meta, TikTok, YouTube, mobile ad networks, etc) with multi-million dollar ad spend.
• Develop performance creative concepts built on intimate understanding of Cantina as a product/platform and its consumer use-cases.
• Build and own processes for producing high volume, iterative ads leveraging both traditional and AI-generated production.
• Define creative strategies and vision for AI-generated ads.
• Own creative performance analytics to track what's working and iterate on best-performing concepts and campaigns.
• Set the creative inputs across creative testing plans to optimize creative.
• Manage external agencies and cross-functional teams to ensure high-quality creative output across all performance marketing channels.
• Lead regular creative brainstorms, reviews, and presentations to internal stakeholders, including leadership.
• Oversee the QC process for in-house and external creatives: Create scalable creative review processes and quality standards that maintain excellence at high volume.
• Stay up-to-date on and apply emerging technologies, production methods, and best practices in performance creative and performance marketing.

Benefits

• Competitive salary and generous company equity
• Medical, dental, and vision insurance – 99.99% of premiums covered by Cantina
• 42 days of paid time off, including: 15 PTO days, 10 sick days, 15 company holidays, 2 floating holidays
• Generous parental leave & fertility support
• 401(k) retirement savings plan
• $500/month Lifestyle spending account
• Complimentary lunch and snacks for in-office employees
• One Medical membership

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed