Creative Strategist (Performance Marketing) Remote in USA

PetLabCo.

19h•$80,000 - $125,000•Remote

About The Position

PetLab Co. is a world leader in the DTC pet supplement market with a 9-figure revenue, profitable and rapidly growing globally. In the world of performance marketing, a Creative Strategist is the bridge between the Media Buying team and the Creative team. This role is data-driven, ensuring every pixel and word in an ad is designed to convert, based on actual performance data. This role sits at the intersection of creative thinking, data analysis, and growth marketing. You’ll partner closely with our Paid Media, Video Producers, Organic Social, and Influencer teams to develop high-performing ad creatives that scale customer acquisition and revenue.

Requirements

3+ years of experience in creative strategy or performance creative roles.
Experience working in high-growth, paid social-led DTC brands.
Deep expertise in Meta and TikTok advertising ecosystems.
Strong analytical skills and the ability to interpret performance data to inform creative decisions.
A portfolio of direct-response ad concepts, scripts, or campaigns that delivered measurable results.
A proven track record of driving revenue growth through paid creative.
Experience briefing or directing creators, influencers, or UGC production.
Strong understanding of performance marketing metrics (ROAS, CPA, CTR, Hook Rate, etc.).
Excellent communication skills — able to present insights and defend creative decisions with data.

Responsibilities

Analyze performance metrics such as Hook Rate, Hold Rate, CTR, CPA, and ROAS within ad platforms (Meta, TikTok, YouTube).
Identify winning creative patterns and conduct creative audits to understand audience resonance with customer pain points.
Translate performance data into clear creative insights and direction.
Develop concepts and write direct-response scripts using frameworks like AIDA, including high-impact hooks, body copy, and calls-to-action.
Storyboard content to maintain retention and develop creative angles aligned with DTC customer journeys.
Generate large volumes of structured creative tests designed to scale winning concepts.
Brief UGC creators and influencers, providing direction for hooks, talking points, and B-roll shots.
Provide detailed production briefs for editors and creators, and review drafts for feedback.
Ensure text overlays, pacing, and visual storytelling align with performance best practices.
Maintain a library of high-performing assets and reusable footage.
Design and manage the creative testing roadmap for paid channels, including structured A/B tests.
Iterate on winning ads by refining hooks, pacing, messaging, or visuals, and optimize content based on drop-off points.
Conduct competitor and market research to stay on top of emerging creative trends.
Ensure PetLab’s ads remain native to each platform’s.