Senior Creative Program Manager

Gusto, Inc.•Denver, CO

1d•$146,000 - $211,000•Hybrid

About The Position

Gusto's Brand Studio is seeking a Senior Creative Program Manager to act as a liaison between the Brand Studio and cross-functional partners such as Marketing, PMM, R&D, and Legal. This role is crucial for executing the operational roadmap set by the Manager of Creative Operations, focusing on unblocking projects, managing stakeholders, and driving timelines for integrated campaigns and launches. A key responsibility will be to establish, optimize, and maintain the team's project infrastructure, including the Brand Studio dashboard and task tracker, ensuring consistent adoption and project management practices. The ideal candidate will bring order and clarity to complex, fast-changing environments with multiple stakeholders, and will play a significant role in shaping, scaling, and optimizing the processes that enable a growing in-house creative team to meet its objectives. The day-to-day will involve serving as the primary point of contact for cross-functional stakeholders, building and maintaining creative workback schedules, managing vendor and agency relationships, owning the legal and compliance review pipeline, flagging risks, coordinating production logistics, and helping to maintain the team's AI-enabled project infrastructure. The role also includes running retrospectives and driving process improvements.

Requirements

5–7 years of experience in creative, marketing, or brand production/project management — in-house or a blend of in-house and agency-side — with hands-on experience running point on multiple active projects, stakeholders, and vendors at once
Experience managing complex, multi-channel integrated campaigns with multiple channel owners, including multiple approval checkpoints and parallel workstreams within a single project, and balancing a portfolio of several such projects simultaneously
Experience building and maintaining workback schedules and/or project hubs (expertise doing this in Notion a plus) that a team relies on, and helping stand up, optimize, or drive adoption of project management infrastructure such as dashboards, task trackers, or similar systems across a team
Familiarity optimizing and maintaining AI-enabled tools and designing systems from scratch when needed; hands-on, daily use of AI tools for drafting, synthesis, and status updates
Comfort operating in ambiguity and shifting scope and experience in an agile, fast-changing environment (integrated campaigns, product marketing, or paid media).
Strong written and verbal communication; interest in running retros and improving process (templates, rituals, small workflow automations)
You bring order and calm to complexity. For example, a project without a clear owner, timeline, or next step doesn't sit well with you.

Responsibilities

Serve as the primary point of contact for cross-functional stakeholders (Marketing, PMM, Legal, R&D) across active projects including running daily/weekly updates, unblocking work, and escalating when needed
Build and maintain creative workback schedules, keeping the project source of truth (in partnership with Marketing) current as scope, deliverables, and deadlines shift
Manage vendor and agency relationships end to end including contractor paperwork, PO management, onboarding/access, and day-to-day production coordination with partners like STATE, Superside, and Uprise Art
Own the legal & compliance review pipeline for your projects including submitting requests, chasing disclosures and input, and keeping creative moving through legal feedback
Flag risks and dependencies early across creative projects, escalating to leadership before they become delivery problems
Schedule and run feedback checkpoints from internal crits and stakeholder reviews to leadership sign-offs, and consolidate feedback back to the team
Coordinate production logistics for shoots, agency staffing, on-site support, and the stakeholder management that comes with it
Help stand up, optimize, and maintain the team's AI-enabled project infrastructure, including the Brand Studio dashboard and task tracker, and keep project management hygiene consistent across the team
Run retros and drive process improvements for better templates, tighter rituals, small workflow automations