Senior Creative Copywriter
About The Position
We are looking for a Senior Creative Copywriter with strong experience in the brand, advertising, and marketing space. This role requires a seasoned creative who can transform strategic briefs, campaign objectives, and consumer insights into thoughtful, effective copy across various channels. The ideal candidate will have experience building brands, shaping campaign ideas, and creating compelling marketing communications within an agency, an in-house creative team, or a fast-paced retail environment. Reporting to the Manager, Creative Copy & Content, you will be a key creative partner, equally adept as a writer, editor, and concept thinker. You will contribute to developing brand-led ideas, writing persuasive copy for integrated campaigns, and bringing Canadian Tire’s voice to life across digital, social, email, site, in-store, and other marketing touchpoints. This position is for a senior copywriter who excels at big ideas, clear strategy, and consumer-focused storytelling.
Requirements
- 7+ years as a copywriter within an agency or in-house creative team
- A strong portfolio showcasing brand-led and retail storytelling
- Strong experience mentoring other writers and giving feedback on work
- Experience presenting to and working with clients and internal partners
- An editor’s eye for detail, with excellent command of spelling, grammar and style guides
- Proven ability to manage multiple projects and deadlines with confidence
- Exceptional storytelling skills, with the ability to distill complex briefs into clear, engaging narratives
- Strong presentation and communication skills—you can clearly articulate ideas and concepts
- A collaborative mindset and positive attitude that thrives in a fast-moving, evolving environment
- Up-to-date knowledge of social and digital trends across platforms like Meta, TikTok, Pinterest, and Snapchat
- A portfolio of your work
Responsibilities
- Lead creative conceptualization and iteration for marketing campaigns, promotions, and seasonal moments
- Concept development (work with art directors)
- Write engaging, purposeful copy across digital and print channels, including site, email, social, and in-store materials
- Champion brand tone of voice and expression across the OMNI-channel process
- Support copy editing and quality control to ensure consistency and excellence
- Proactively develop ideas and solutions that align with both brand and business goals
- Confidently present creative concepts to project stakeholders and leadership
- Embrace AI automation as a creative and productivity tool in your workflow
Benefits
- Comprehensive benefits and retirement programs
- Performance incentives
- Continuing Education Programs
- Other perks to support your well-being
- Career growth opportunities
- Product discounts
- Store discounts
- Supported learning through our Triangle Learning Academy
- Canadian Tire Profit Sharing
- Retirement and savings programs for eligible employees
- Mental health benefits in the amount of $5,000 per year for benefits-eligible employees and their families
- Total well-being, and mental health tools and resources for all employees
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
