Senior Copywriter

SharkNinja•New York, NY

15h•$93,600 - $155,500•Onsite

About The Position

SharkNinja is a global product design and technology company with a diversified portfolio of lifestyle solutions. We are building an AI-native culture and are looking for a writer to join our in-house creative engine, Creative Labs. This role is for a creative force who understands the power of words to sell and resonate. The Sr. Copywriter will bring conceptual range, cultural fluency, and a disruptor's instinct to all projects, writing across various formats and channels with a confident, direct, and impactful SharkNinja voice. This position is not a support role; it requires initiative and a proactive approach to identifying and chasing creative ideas.

Requirements

6+ years of copywriting experience at a creative agency, in-house team, or equivalent.
A portfolio that shows both conceptual range and executional craft.
Proven ability to write across formats: long-form, short-form, social, video scripts, retail copy, digital campaigns, and experiential.
A genuine conceptor who thinks in campaigns, not just executions.
Cultural fluency and the ability to write with voice, wit, and relevance.
Experience writing for global audiences with an understanding of how tone and messaging adapt across markets.
Strong visual thinking and the ability to collaborate effectively with designers.
Comfort working at speed in a fast-paced environment.
A collaborator's mindset and a competitor's standard.
Experience using AI tools as a creative accelerant, not a replacement for original thinking.

Nice To Haves

Experience writing for CPG, consumer electronics, home goods, or lifestyle brands.
Familiarity with creator economy content formats and influencer collaboration briefs.

Responsibilities

Concept and write bold, original campaigns across video, social, digital, OOH, retail, and experiential.
Develop and write scripts for all touchpoints including social content, video, product launches, and creator-driven formats.
Translate complex product stories into copy that feels effortless and human, making technical innovation exciting.
Partner with Art Directors, Creative Directors, and designers to develop fully formed campaign ideas.
Write for global audiences while staying locally relevant, understanding how tone, humor, and cultural context shift across markets.
Bring a point of view into every brief and push back when thinking is not sharp enough.
Stay ahead of platform trends, cultural conversations, and emerging content formats, bringing those instincts to the work proactively.