Senior Copywriter

MAP • Austin, TX

2d • Onsite

About The Position

WPP is seeking an exceptional, senior-level writer with top-notch strategic, conceptual, and research skills to step into a leadership role as a full-time, in-house Senior Copywriter. In this role, you will take full creative oversight of communications for multiple marquee global clients, gaining a deep, strategic insight into their businesses. While you will remain highly hands-on in crafting compelling copy for Loyalty, CRM, and other multi-channel communications, you will also act as the creative guardian—ensuring all copy output is conceptually brilliant, on-brand, and highly persuasive. This role requires English as a first language.

Requirements

• 8+ years of copywriting and conceptual experience within a leading advertising, digital, or in-house agency.
• Proven brand experience working with Automotive or Premium/Luxury sectors is essential.
• Demonstrated experience in a lead capacity, with a portfolio that proves your ability to take full creative oversight of campaigns from concept to delivery.
• Experience partnering directly with Art Directors/Designers to build unified visual and verbal concepts.
• Flawless, world-class writing and storytelling talents in English (native/bilingual proficiency).
• A relevant degree in Advertising, Portfolio School, Communications, Journalism, or a related discipline.
• Strong presentation skills, with the ability to confidently pitch ideas internally and directly to senior global clients.
• Excellent self-management skills.

Nice To Haves

• Ability to take the shortest path to the point in writing and guide others to do the same.
• Hungry, ambitious creative leader with a voracious love of the written word.
• Seasoned creative professional who thrives in a fast-paced, collaborative environment.
• Comfortably handle high-volume workloads and short turnaround times without ever sacrificing quality.
• Highly strategic, solution-oriented mindset.
• Ability to digest complex data and translate abstract business strategies into beautiful, persuasive copy.
• Champion of creative excellence, valuing flawless execution and rigorous editing.

Responsibilities

• Take full creative oversight of communications for multiple marquee global clients.
• Gain a deep, strategic insight into client businesses.
• Craft compelling copy for Loyalty, CRM, and other multi-channel communications.
• Act as the creative guardian, ensuring all copy output is conceptually brilliant, on-brand, and highly persuasive.
• Co-develop powerful creative concepts with a creative counterpart (e.g., Senior Art Director or Lead Designer).
• Brainstorm big ideas and establish the visual and verbal direction for major campaigns.
• Collaborate with communication strategists, CX/UX designers, data scientists, tech developers, and project managers to translate complex data and user journeys into seamless, articulate messaging.
• Mentor junior talent and apply deep industry expertise.
• Inspire those around you and enjoy being surrounded by amazing colleagues.
• Lead projects independently, direct others, and meet tight deadlines.

Benefits

• Opportunity to work with some of the world's most admired brands.
• Collaborative and camaraderie-focused setting.
• Opportunities to mentor junior talent.
• Apply deep industry expertise.
• Be a culture bearer, inspiring those around you.
• Part of a global network with over 30,000 employees across 150+ offices in 60+ markets.
• Equal opportunity employer.
• Commitment to fostering a culture of respect where everyone feels they belong and has the same opportunities to progress.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior