Senior Creative, Brand Narrative Copywriter
About The Position
Our mission is to create the Experience of a Lifetime for our employees, so they can, in turn, create the Experience of a Lifetime for our guests. We own and operate the most renowned destination resorts in the world as well as regional and local ski areas outside major cities, and connect them all through one unrivaled network. We are looking for ambitious leaders, innovators and creators to join our talented team. If you’re ready to pursue your fullest potential, we want to get to know you! Candidates for year-round positions are reviewed on a rolling basis. Applications will be accepted up to 90 days after the posting date, or until the position is filled (whichever is first). Job Summary: As a Senior Creative, Brand Narrative Copywriter, you will define how our brands speak across the Vail Resorts portfolio. Copy is how our brands come to life. We care deeply about craft, voice, and the power of language to shape how people feel, remember, and return. This is not a production-only writing role. In addition to writing campaign copy, you will lead brand voice, shape narrative systems, and connect strategy to storytelling across channels, seasons, and guest touchpoints. You are a conceptual writer and systems thinker who understands how modern brands live in the world. You know when to lead with emotion, when to be clear and direct, and how words work alongside design, media, and experience to create impact.
Requirements
- 7+ years of experience in copywriting, brand creative, agency and/or in-house environments.
- Exceptional writing, editing, and verbal communication skills, with a proven ability to craft distinctive, high-quality copy.
- Experience working across integrated campaigns and brand systems.
- Ability to use or learn project management tools, creative tools, and AI tools.
- Portfolio demonstrating narrative thinking, conceptual strength, and range.
- Must include a link to an online portfolio of work to be considered.
Nice To Haves
- Strong conceptual thinking and the ability to shape brand narratives, not just individual assets.
- Ability to deliver storytelling ranging from high-level narrative and campaign concepts to precise, channel‑specific execution.
- Mastery of voice and tone, with sound judgment on how and when language elevates the work.
- Clear understanding of holistic, multi‑channel marketing and integrated storytelling.
- Strong cultural fluency and judgment around relevance, tone, and audience context.
- Ability to bridge strategy and execution with confidence.
- Comfort navigating complexity, feedback, and multiple projects at once.
- Collaborative mindset and a sharp point of view on creative quality.
Responsibilities
- Lead brand voice and narrative direction, concept development, and execution across Brand Centers of Excellence.
- Define and evolve brand narrative frameworks and language systems that scale across channels.
- Concept and write original, on strategy creative across digital, email, paid media, OOH, social, video, and experiential.
- Translate business objectives and briefs into clear creative and brand narrative direction.
- Bring perspective to the work by connecting audience insight, culture, and performance learnings.
- Help shape both long-term and seasonal narrative direction in partnership with creative leadership.
- Work in close partnership with an Art Director and Associate Creative Director to lead ideas from concept through execution, collaborating with designers, producers, account teams, and external partners along the way.
- Present work with conviction, clarity, and a strong strategic point of view.
- Guide freelance writers to ensure consistency, quality, and tone.
- Contribute to a high bar, collaborative creative culture.
- Find inspiration in the mountains.
Benefits
- Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
- MORE employee discounts on lodging, food, gear, and mountain shuttles
- 401(k) Retirement Plan
- Employee Assistance Program
- Excellent training and professional development
- Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
- Free ski passes for dependents
- Critical Illness and Accident plans
- annual bonus
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
