Creative Ad Copywriter

Contrarian Thinking•Austin, TX

2d•Hybrid

About The Position

We are seeking a skilled copywriter to join our creative ad team, focusing on producing high-converting, viral ad copy at scale for paid social campaigns. This role involves writing compelling headlines, body copy, and calls-to-action that reach millions, drive direct revenue, and build our brand. We are looking for experienced ad writers who can work quickly, iterate based on performance data, and consistently deliver effective copy. This is not an entry-level position; it requires a strong understanding of ad copy fundamentals and a proven ability to drive results.

Requirements

Proven ad copy experience with 2+ years writing ads for platforms like Facebook, Google, and TikTok.
Ability to provide case studies demonstrating ad copy performance (click-through rates, cost per acquisition, return on ad spend).
Capacity to write 3 strong ad variations per hour without sacrificing quality.
Understanding of what converts, including pain points, desire, urgency, and effective product positioning.
Direct response mindset with a focus on metrics like open rates, click rates, and conversion rates.
Platform fluency, understanding the unique voice, length, and style requirements for each platform.
Ability to collaborate effectively with creative and media teams while also working independently.
A competitive drive to create top-performing copy and a willingness to embrace iteration and learn from failures.
No ego or drama; focus on data-driven results.

Nice To Haves

Agency experience is not required; in-house or freelance experience with proven results is valued.
Deep expertise in the specific business niche is not required, as training will be provided.

Responsibilities

Write viral ad copy at volume, producing 5-10+ ad variations per week, including headlines, body copy, CTAs, hooks, and angles designed for conversion.
Test and iterate on ad copy based on real-time performance data to continuously improve results.
Own the ad creative strategy in collaboration with the media team, aligning copy with campaign goals (leads, sales, community growth).
Adapt voice, length, and approach for various platforms including Facebook, Instagram, TikTok, YouTube, and LinkedIn.
Develop and systematize effective frameworks and hooks that resonate with the audience and drive conversions.
Collaborate with designers and media buyers to ensure copy and creative elements are aligned.
Brainstorm campaign angles with the marketing team.
Review performance data weekly to identify top-performing ads and refine strategies.
Identify and pitch new ad angles based on emerging trends.
Write post-mortems on underperforming copy to identify learnings.