Creative Copywriter (Part-Time Contract)

NETGEAR

3d•$55 - $65•Remote

About The Position

NETGEAR is establishing an in-house creative team responsible for end-to-end campaign, web, and social media work. This role is the dedicated writer for the consumer-facing aspects of NETGEAR. The position will own all written content produced by the team, including campaign taglines, copy for web and product pages, social media content, email communications, and interface copy that complements design elements. This is a part-time contract position with a focused scope, emphasizing writing duties rather than project management.

Requirements

4+ years of professional copywriting experience, with a preference for in-house or brand-side experience.
A portfolio showcasing a range of work, including campaign concepts and functional copy designed for conversion or explanation.
Demonstrated ability to maintain a consistent brand voice across various channels and articulate the rationale behind these choices.
Practical experience using AI tools in a writing workflow and a clear perspective on their limitations.
Comfort working with briefs and deadlines set by others, with the ability to deliver work within short review cycles.
Working familiarity with Figma for review and commenting purposes (no design skills required, but ability to navigate within the file is necessary).
A positive, curious attitude with a strong desire to learn; training on new tools, especially AI, is supported.
Strong written communication skills for interacting with non-creative stakeholders, and the judgment to determine when a phone call is more appropriate than a written thread.

Nice To Haves

Familiarity with research and user journey work as input for messaging.
Experience with video or motion scripting.

Responsibilities

Write copy for campaigns, web pages, social media, email, and sales collateral, working from creative briefs and collaborating with the design team.
Collaborate closely with the Sr. Integrated Marketing Manager to ensure messaging aligns with the broader global campaign strategy.
Establish and maintain a consistent brand voice across all team outputs, adapting tone for different channels and audiences while preserving overall consistency.
Enhance messaging by leveraging website analytics and consumer insights research, working with data owners.
Write and refine UX and product microcopy in partnership with the UI Designer.
Utilize AI tools as part of the drafting and iteration process, demonstrating fluency and understanding of their limitations.
Edit and improve the quality of copy generated by other departments within the business.