Senior Copywriter

Justworks•New York, NY

1d•$131,000 - $169,000•Hybrid

About The Position

Justworks is seeking a Senior Copywriter to create and lead brand work across campaigns, product films, website copy, and brand experiences. The role turns business objectives, customer insights, and brand strategy into integrated campaign concepts that work across channels and touchpoints. The Senior Copywriter leads projects from strategy and briefing through creative development, production, and launch, maintaining the integrity of the idea while collaborating with strategists, filmmakers, designers, animators, producers, and marketing partners. The position calls for a conceptual thinker and meticulous writer who can create flexible, distinctive ideas and carry them across film, social, digital, out-of-home, web, and live experiences. The writer will develop work in both long and short formats, uphold and elevate the Justworks brand voice, present and steward creative with senior stakeholders, and participate in production and review processes. They will also explore emerging storytelling formats and use AI tools to support ideation while applying editorial judgment to finished work. Justworks describes its workplace as welcoming, casual, supportive, and entrepreneurial, with a focus on its people and shared company values: Camaraderie, Openness, Grit, Integrity, and Simplicity. The role is hybrid and the posted New York City base wage range is $131,000 to $169,000 per year. Compensation may vary based on candidate-specific factors and work location.

Requirements

7–10 years of copywriting experience at an agency or in-house creative team.
A portfolio of integrated, multi-channel campaigns with clear examples of ideas originated by the candidate.
Demonstrated range across brand campaigns, product storytelling, website copy, and experiential work.
Experience leading projects through strategy and creative development, not solely execution.
Film and motion experience, including close collaboration with directors, editors, and animators from script to final cut.
Exceptional long-form and short-form writing skills, with a strong ear for cadence and voice.
Strong presentation skills and the ability to sell in and steward creative work through stakeholder review.
Experience working with external production companies, agencies, and creative partners.
Comfort with ambiguity and evolving priorities in a fast-moving, high-growth environment.
Familiarity with AI tools in the creative process, or a strong learning orientation.
Conceptual thinking, craft excellence, integrated campaign thinking, project leadership, collaboration, presentation and influence, judgment and resilience, and AI fluency.

Nice To Haves

Experience in B2B or SMB-facing brands.

Responsibilities

Develop original, integrated campaign concepts that translate brand strategy into distinctive creative work.
Lead projects from initial brief through concept development, production, and launch while maintaining the integrity of the idea.
Create campaign lines, headline systems, and creative platforms that Marketing teams can build on.
Present and defend creative work to senior stakeholders, explaining the strategic rationale behind ideas.
Partner with Brand Strategy to sharpen insights, define audiences, and shape creative briefs.
Develop multiple creative territories and recommend directions based on strategy and business objectives.
Translate Justworks’ positioning and brand narrative into creative work for small and medium-sized business owners.
Write manifestos, film and video scripts, voiceover, social and digital copy, out-of-home, website copy, and experiential work.
Produce long-form and short-form copy with consistent quality, clarity, and voice; write for spoken, timed, and animated contexts.
Uphold and elevate the Justworks brand voice across all work.
Collaborate with directors, editors, animators, designers, producers, and other creative partners to bring concepts to life.
Write treatments and scripts that provide production partners with clear creative direction.
Participate in shoots, edits, and creative reviews to ensure final work reflects the original idea.
Partner with Brand Experience, Product Marketing, Growth Marketing, Content, Social, and Communications to extend campaigns across channels.
Explore emerging formats, platforms, and technologies for brand storytelling.
Use AI tools to support creative exploration and ideation, applying editorial judgment to final work.
Bring new ideas and perspectives to the creative team and raise the standard of conceptual and written craft.