Senior Copywriter

Gather25

2d • Remote

About The Position

The Senior Copywriter shapes how Gather communicates across email, social media, campaigns, and internal channels. The role produces messaging that reflects Gather’s voice, tells stories of what God is doing around the world, and invites people to participate. The writer creates approximately 10 to 15 pieces each week and collaborates closely with the Design, Storytelling, Development, and Partnerships teams. Success requires strong writing, sound judgment, attention to detail, and the ability to work quickly without sacrificing quality.

The Senior Copywriter develops email and campaign content for audiences including pastors, partners, donors, IF women, and Gather Group hosts. The role also leads digital copy for Gather, Gather27, and IF, adapting messaging to each platform while keeping it consistent. It maintains and documents voice and tone across Gather’s different expressions, edits copy from staff, partners, and agencies, and turns stories from churches and individuals around the world into audience-appropriate communications with clear next steps.

The role tests subject lines and calls to action at least twice monthly, reviews engagement and conversion metrics in HubSpot, shares findings with the Director of Marketing, and applies results to future campaigns. It reports to the Director of Marketing and does not supervise others. This is a full-time, exempt, remote position requiring at least quarterly travel for All Team retreats and key events.

Requirements

• At least 6 years of professional copywriting experience, including at least 3 years writing email and social copy for a brand, nonprofit, or ministry where results were measured.
• A portfolio demonstrating long-form writing, short-form writing, and scripts while maintaining a consistent brand voice.
• Demonstrated command of voice and tone, including adapting a message for a pastor, a donor, and a first-time follower without losing the voice.
• Experience using audience insight and performance data in HubSpot or a similar platform, including segments, A/B tests, and click and conversion reports, to shape and improve copy.
• Ability to tell real stories from the field with dignity and accuracy across cultures, and to write plainly enough to translate well.
• A personal, thriving relationship with Jesus Christ and alignment with Gather’s mission.
• Strong writing, sound judgment, attention to detail, and ability to work quickly without sacrificing quality.
• Ability to travel at least quarterly for All Team retreats and key events.

Responsibilities

• Write subject lines, campaign emails, registration reminders, donor appeals, and ongoing communications for pastors, partners, donors, IF women, and Gather Group hosts.
• Write captions, carousels, short video scripts, and paid social copy for Gather, Gather27, and IF.
• Lead copy development for major announcements, speaker reveals, registration launches, and giving campaigns.
• Maintain consistent voice and tone across Gather’s different expressions, including Gather27, IF, and Gather Cities, and develop and maintain a voice guide with examples.
• Review and edit copy from staff, partners, and agencies to keep communications consistent.
• Collaborate with the Director of Marketing and Senior Storytelling Manager to adapt stories from churches and individuals around the world into emails, social posts, campaigns, and donor communications.
• Give readers a clear next step, such as hosting, praying, giving, or getting involved.
• Test subject lines and calls to action at least twice a month.
• Review email engagement, clicks, registrations, and conversions in HubSpot; share findings with the Director of Marketing and apply learnings to future campaigns.
• Produce approximately 10 to 15 pieces of copy each week and work with Design, Storytelling, Development, and Partnerships teams.

Benefits

• Employer-paid healthcare insurance for the employee and family, with no employee contribution.
• Employer-paid hospital insurance plan.
• Unlimited paid time off (PTO).

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed