Copywriters play a key role in content development across all media, including digital and print deliverables, collaborating with Creative Director and brand marketing team from initial concept through completion/delivery. Primarily focused on exploring, developing, and producing innovative ideas appropriate to the marketing strategy, role incumbents will drive the creation of original concepts that result in effective and compelling communications. Key Responsibilities include: consulting with management to determine marketing strategies; conducting market research as it applies to writing copy relating to company products; writing headlines, long form copy, promotional copy, scripts, web copy, content strategy; social media content creation and all related copywriting; developing a clear and consistent brand voice; reviewing and editing all copy for clarity and proper grammar and punctuation; and working closely with department and division members to coordinate deliverables with Project Managers. Further accountable for: analyzing trends and monitoring competitive advertising; determining most effective format to use for various communications projects; and providing recommendations on marketing programs to management. Collaborates with graphic design team on campaign concept development. May provide guidance to lower level staff, but has no formal supervisory responsibility.
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Job Type
Full-time
Career Level
Senior