Senior Copywriter

Adelphi Group•Minneapolis, MN

36d•$90,000 - $110,000•Hybrid

About The Position

Carmichael Lynch is seeking a social-first senior copywriter who has honed in their technical writing craft and creative concepting skills with proven results for clients. Our next senior writer will work on our second largest creative client account (telecommunications – Social AOR client), focusing on all things social: campaigns, TV extensions, OLV, beautifully crafted static, activations, influencers, and more. We are focused on hiring a candidate who has their ear to culture, entertainment/celebrity, sports, and the latest TV/movies. It’s crucial that this candidate can execute a high level of craft while knowing when to strike with a chronically-online, brainrot meme. We are bridging the gap between highly produced traditional advertising with the fast-moving world of social media. At CL, we expect our senior creatives to set the standard for both the work and the way we work with one another. Senior creatives are seasoned, independent operators who function as multi-faceted, multi-talented teammates that excel on any project while driving team culture. They also know how to manage their time, capacity, and know when to raise their hand for support. At the senior level at Carmichael Lynch, we’ll foster an environment where you should be making not only the best work in the building, but the best work of your career.

Requirements

6-8 years agency or related experience, with a portfolio that showcases social-first creative campaigns
Production experience required
Deep knowledge of entertainment, pop culture, and social media trends
Proven experience producing entertainment, celebrity, and sports-related creative
Strong understanding of social video/static best practices
Exceptional composition and visual/written storytelling abilities
Experience working with entertainment, telecommunications, streaming, and/or product-focused clients preferred
Self-starter mentality with proven ability to source assets and solve creative challenges independently
Understanding of individual social platform specifications and best practices
Ability to manage creative projects from concept to completion while managing multiple priorities and deadlines
Excellent communication and presentation skills—both verbal and visual
Proactive problem-solver who can execute at high level with minimal oversight
Natural curiosity about entertainment, technology, and cultural trends
Expert understanding of what drives engagement across social platforms
Collaborative spirit with excellent communication skills
A positive, inclusive attitude with the ability to inspire and motivate teams

Responsibilities

Lead ideation in collaboration with creative, social strategy, brand planning, and production to create a high volume of on-brand and relevant content across platforms (Instagram, X, TikTok, Snap, Reddit, Facebook). This candidate must have proven experience with concepting and executing big ideas across social-first platforms in addition to traditional advertising.
Develop and execute breakthrough social-first creative campaigns that seamlessly tie entertainment, culture, and social media trends. Write and produce high-quality static and motion content both on teams and independently.
Ensure the highest level of craft in the execution of all creative assets, from voice/tone, to visual composition, to final production, paying attention to detail, quality, consistency, and always pushing the brief.
Stay up-to-date with social/entertainment trends, industry trends, and AI technology while translating these insights into breakout brand moments.
Maintain and evolve the brand’s written and visual identity, ensuring that all creative work is aligned with the entertainment brand’s brand guidelines, social playbook, and voice while pushing creative boundaries.
Mentor junior/mid-weight creatives, providing feedback, direction, and support to cultivate an environment of growth and creativity.
Present work directly to clients and maintain professional client communication to understand their needs and translate feedback effectively.
This role requires annual travel as-needed with internal teams and clients for production.