The North Face: Senior Copywriter, Global Concepts and Initiatives
About The Position
The Senior Copywriter, Global Concepts and Initiatives is responsible for developing long-lead concept narratives, campaigns, and global storytelling for The North Face. The role partners with key global regions (APAC, EMEA, and NORA) to maintain a connected brand voice and works cross-functionally to strengthen alignment and momentum for the brand. The Senior Copywriter leads research into new ways of using AI and other emerging technologies to support the global copywriting function, including developing editing strategies and engineering prompts that meet brand standards. The position also shapes product storytelling and develops brand voice guidelines to support clear, consistent communication across channels and touchpoints. This role can be remote, with Denver, Colorado preferred to better serve the client base.
Requirements
- At least 5 years of copywriting experience with agencies or brand teams; experience supporting regional or global brands is ideal.
- A portfolio demonstrating the ability to turn big ideas into stories across multiple channels.
- Experience developing big ideas, integrated campaigns, and brand voice strategies.
- Excellent communication and presentation skills.
- Collaborative, curious, and detail-oriented approach.
- Strong organizational skills and ability to manage multiple projects simultaneously.
- Working knowledge of AI tools and prompt building.
Nice To Haves
- Experience collaborating in shared Figma files with cross-functional teams.
- Familiarity with social trends and social-first storytelling.
- Experience with international brands and multiple languages.
- A passion for the outdoors.
- Residence in Denver, Colorado is ideal.
Responsibilities
- Drive concept development and campaign narratives for long-lead initiatives.
- Develop and execute copywriting strategies that create meaningful connections with consumers.
- Lead brand voice excellence and cross-functional alignment across global storytelling initiatives, in partnership with the Associate Creative Director, Brand Initiatives, Creative & Narratives.
- Establish shared principles for a clear, connected brand voice across regions, partnering with regional copywriters and creative leads adapting copy and stories for local consumers and cultural contexts.
- Explore emerging technologies, including AI tools, to strengthen global copywriting; oversee editing strategies and engineer AI prompts that meet brand standards.
- Ensure the brand voice is clear and consistent across channels and touchpoints.
- Shape product storytelling and develop emotive product copy that clearly communicates consumer benefits.
- Develop brand voice guidelines to ensure consistency across platforms.
Benefits
- Eligible for additional compensation awards, which may include an annual incentive plan, sales incentive, or commission potential.
- Benefits are offered through VF Corporation; details are provided during the hiring process.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
