Senior Copywriter - DTC

McKinney•New York, NY

3d•Hybrid

About The Position

At McKinney, we believe great brands earn unfair attention by telling human truths in unexpected ways. We’re looking for a Copywriter to help do exactly that for healthcare, wellness, and pharmaceutical brands, especially in direct-to-consumer (DTC). Categories include DTC and Rx eye care. (Dry Eye, Tryptyr and Glaucoma, Rocklatan) This role spans a range of experience levels (Junior through Senior), with responsibilities and ownership tailored to your background. You’ll concept and craft clear, compelling, compliant copy across print and digital channels, partnering closely with art, strategy, account, and medical/legal teams to create work that stands out and stands up to scrutiny.

Requirements

A portfolio demonstrating concepting, writing craft, and digital-first thinking.
Experience in healthcare/pharma marketing preferred.
Ability to move comfortably between big ideas and detailed execution.
Strong communication skills and confidence presenting work in collaborative settings.
Organization, resilience, and calm under pressure in a fast-paced environment.
Proven experience writing preferably for healthcare/pharma
Comfort working within collaborative creative, strategy, and review environments.
Owns concepts and messaging territories, from idea through execution.
Helps define brand voice, narrative, and creative approach.
Anticipates regulatory, strategic, and business considerations before they become issues.
Leads portions of client conversations and presents work with confidence and clarity.
Mentors junior writers through feedback, example, and partnership.
Balances creative ambition with pragmatism, knowing when to push and when to land the plane.

Nice To Haves

Experience in healthcare/pharma marketing preferred.

Responsibilities

Concept and write campaign copy across channels including social, display, email, landing pages/web, tv/video, and print.
Turn complex science, data, and disease education into human, audience-first stories that earn attention without sacrificing accuracy.
Write within pharma requirements (MLR/Legal/Reg review cycles, fair balance/safety, approved claims/indications) while pushing for the strongest possible creative expression.
Collaborate closely with art, strategy, UX, account, and production to build integrated ideas, not just isolated assets.
Present work clearly, explain your thinking, and apply feedback to sharpen the work.
Manage multiple projects, timelines, and feedback cycles with focus and follow-through.
Working knowledge of pharmaceutical marketing standards and regulated creative development.
Ability to apply clinical references and brand strategy to shape clear, accurate, audience-appropriate messaging.
Sensitivity to patient experience and health literacy. Writing with empathy, clarity, and respect.
Curiosity to ask smart questions and deepen understanding of the category, audience, and business problem.
Use AI tools to accelerate ideation, research synthesis, and workflow efficiency, while maintaining high standards for accuracy, voice, and craft.
Stay current on emerging AI capabilities and advocate for smart, responsible use in the creative process.
Apply sound judgment around sourcing, representation, and medical/pharma sensitivity when using AI-assisted copy.
Proven experience writing preferably for healthcare/pharma
Comfort working within collaborative creative, strategy, and review environments.
Owns concepts and messaging territories, from idea through execution.
Helps define brand voice, narrative, and creative approach.
Anticipates regulatory, strategic, and business considerations before they become issues.
Leads portions of client conversations and presents work with confidence and clarity.
Mentors junior writers through feedback, example, and partnership.
Balances creative ambition with pragmatism, knowing when to push and when to land the plane.