Senior Copywriter (CPG/Skin & Beauty)

VMLNew York, NY
$60,000 - $140,000Hybrid

About The Position

VML is seeking a Senior Copywriter to join their world-class creative team. This role requires a next-level conceptual thinker and writer who excels at creating attention-grabbing work across all platforms. The ideal candidate is a storyteller who can craft compelling narratives, is fascinated by human behavior, digs deep for insights, and is curious by nature. VML is looking for someone who can not only perform the job but also bring innovative ideas, possess a blend of confidence and inspiration, transform great ideas into award-winning creative, and has a passion for visual storytelling. The role also involves enjoying the process of selling ideas as much as crafting them.

Requirements

  • Minimum of 5 years’ experience in an agency setting
  • A portfolio that demonstrates strong conceptual thinking, a sharp voice and versatility
  • Solid experience with writing and presentation tools
  • Ability to work under tight deadlines, manage multiple projects simultaneously and to work collaboratively as part of a larger team in a fast-paced environment.
  • Strong communication and presentation skills.
  • Patience and readiness to address feedback from creatives, strategists, account leads and client-side stakeholders at many stages of content development.
  • A strong work ethic

Nice To Haves

  • CPG experience a plus, especially in the skin and beauty space
  • Direct experience leading work for Skin and Beauty brands within your CPG portfolio.
  • A portfolio featuring numerous industry awards (e.g., Clios, One Show, D&AD, Cannes Lions, Effies).
  • Experience with emerging technologies, interactive experiences or innovative media.

Responsibilities

  • Innovate: Create interactive concepts and campaigns. Develop keen concepts that exceed client objectives and expectations while engaging others.
  • Translate: Capture brand voice in interactive marketing materials including site copy, emails and banner ads. Be the voice for your team.
  • Craft: Manage several projects/campaigns at a time. Oversee conception and writing all forms of online advertising, social marketing, and email.
  • Collaborate: Partner with art directors for the timely development and execution of campaigns and projects, including the conception and execution of final deliverables.
  • Concept: Concept big ideas and innovative tactics that can span a range of platforms, including digital, mobile, social, CRM and broadcast.

Benefits

  • Group health coverage options (medical, dental, vision)
  • Generous 401k match (100% dollar-for-dollar match, up to 5% of salary contribution)
  • Variety of paid time off offerings
  • Real-time feedback
  • Growth-oriented mindset
  • Plenty of training opportunities through VML and WPP
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