Senior Copywriter

LifeWise Academy•Hilliard, OH

3d•Hybrid

About The Position

LifeWise Academy is seeking a gospel-centered, strategic and highly skilled Senior Copywriter to own and evolve the voice of LifeWise marketing. This role will translate marketing strategy into clear, human and persuasive messaging across advertising, digital marketing, social media, email, web, print, video and other channels. You'll write everything from a three-word campaign headline to a multi-email journey—and understand that great copy starts with knowing exactly who you're talking to and what you want them to do. As LifeWise grows, you'll also help build the messaging systems that allow our organization to communicate effectively at scale. You'll become a thought leader on our audiences, evolve our marketing voice based on what resonates and develop AI-powered tools and resources that help teams across LifeWise create better, more consistent communication. Ultimately, you'll help answer two questions for LifeWise marketing: Who are we talking to? And how should we say it?

Requirements

A mature personal Christian faith consistent with the LifeWise Academy Statement of Faith
5+ years of professional copywriting, marketing or related experience, or an exceptional portfolio demonstrating equivalent expertise
A portfolio of marketing copy demonstrating persuasive writing across multiple audiences, formats and channels
Exceptional writing, editing and storytelling skills with a strong instinct for clarity, persuasion and human communication
Demonstrated ability to translate strategy and audience insights into compelling marketing concepts and copy
Experience writing across digital marketing channels, including email, web, social media and advertising
Ability to shift voice, message and approach based on audience, channel and desired action
Strong understanding of marketing fundamentals and the role messaging plays in audience growth, engagement and conversion
Experience using performance insights and testing to improve marketing copy
Strong working knowledge of generative AI and experience using prompting and AI tools to accelerate high-quality creative work
Ability to develop messaging systems, guidelines and resources that enable others to communicate more effectively
Comfortable receiving, incorporating and giving direct creative feedback as part of a collaborative revision process
Excellent communication, organization and project management skills
Demonstrated ability to manage a high volume of work in a fast-paced, collaborative environment

Responsibilities

Own and continually evolve the voice, tone and messaging conventions of LifeWise marketing
Translate organizational and marketing strategy into clear, persuasive messaging that motivates audiences to take action
Develop campaign concepts, headlines, messaging frameworks and creative approaches for major marketing initiatives
Establish and maintain marketing voice guidelines, terminology, lexicon and strong written examples that help teams communicate consistently
Experiment with messaging approaches and use audience response and campaign performance to refine how LifeWise communicates
Serve as a strategic messaging partner to marketing leadership and teams across the organization
Help ensure LifeWise communications feel clear, human and fresh rather than institutional or corporate
Write and develop marketing copy across email and SMS campaigns, landing pages, websites, organic social media, paid advertising, direct mail, print collateral, video scripts, event messaging, donor communications, recruitment marketing and long-form articles
Turn marketing objectives and creative briefs into compelling concepts and finished copy across multiple formats and channels
Partner with the Social Media Manager to translate social strategy, audience, platform and content objectives into effective social copy
Collaborate with the Growth Marketing team to develop and refine messaging for digital campaigns, landing pages and conversion journeys
Support Development with persuasive donor and fundraising communications as needed
Partner with designers, videographers and other creative team members to ensure copy and creative work together to accomplish campaign goals
Manage multiple projects, campaigns and deadlines while maintaining a consistently high standard of writing
Become an internal expert on LifeWise's key audiences and how motivations, barriers and messaging needs differ between them
Own and continually develop LifeWise's marketing persona matrix
Adapt messaging across parents, donors, church leaders, program staff and other priority audiences without losing a consistent LifeWise voice
Partner with marketing teams to identify audience insights and translate them into messaging strategy
Help teams distinguish between messaging designed to introduce LifeWise to new audiences and messaging designed to engage and mobilize existing supporters
Develop messaging frameworks and resources that help teams across LifeWise communicate more effectively with specific audiences
Use AI tools to increase the speed, volume and effectiveness of marketing content without sacrificing strong writing judgment or LifeWise's voice
Build and continually improve AI-powered messaging tools, prompts, knowledge bases and workflows that help LifeWise teams create effective first drafts
Develop a strong library of approved examples and messaging frameworks that can be used to improve AI-generated content across the organization
Partner with Growth Marketing Operations to understand campaign performance and identify messaging approaches that are resonating with audiences
Apply performance insights to future campaigns, tests and messaging decisions
Identify opportunities to test headlines, calls to action, messaging angles and other copy variables
Help scale strong messaging practices across the organization while maintaining quality and consistency