Senior Copywriter

Adobe•San Francisco, CA

23h

About The Position

Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity. Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours. Let’s Adobe together

Requirements

You consider yourself a maker first.
AI fluency is how you work, not a skill you are developing.
6+ years of experience in copywriting, creative writing, or related field.
A standout portfolio spanning campaigns, scripts, multi-platform storytelling, product narratives, or experiences.
Exceptional copywriting and creative judgment, with the ability to make language clearer, sharper, and more memorable.
The ability to move confidently between short-form and long-form writing.
Strong conceptual thinking and experience developing ideas alongside multidisciplinary creative teams.
Experience translating complex products or technologies into compelling human stories.
Experience writing for different platforms, audiences, and cultural contexts.
Familiarity with voice systems, messaging frameworks, naming, or verbal identity.
Fluency with AI-enabled writing tools and a clear perspective on how they support rather than replace human creativity.
Strong presentation, communication, and collaboration skills.
A genuine and current understanding of culture, entertainment, technology, media, and creator communities.
Balancing speed, experimentation, and craft effectively.
A maker mentality, intellectual curiosity and a commitment to continuously improving the work.

Responsibilities

Create original copy across campaigns, multi-platform storytelling, product narratives, brand films, and live experiences.
Move fluidly between headlines, scripts, manifestos, product narratives, multi-platform ideas and longer-form storytelling.
Translate complex product capabilities and audience insights into simple, human, and compelling language.
Develop writing that feels recognizably Adobe without becoming corporate, repetitive or predictable.
Carry copywriting work from early concept through final copy, maintaining quality across every stage.
Adapt ideas across channels and formats without losing their meaning, voice, or emotional impact.
Partner with Creative Directors, Copy leaders and Strategists to develop campaign platforms, creative territories and narrative frameworks.
Contribute actively to copywriters’ rooms, concepting sessions and rapid creative development.
Generate multiple approaches before refining toward the strongest idea.
Help shape verbal systems that can support flagship storytelling and high-velocity work.
Bring a strong creative point of view to briefs, scripts, messaging, and creative presentations.
Challenge language that feels generic, overly technical or disconnected from culture.
Partner with Brand and Copy leadership to bring Adobe’s verbal identity to life across real work.
Help develop voice frameworks, messaging systems, naming approaches, and reusable writing tools.
Create systems that help teams work faster without losing personality, clarity, or craft.
Identify inconsistencies and opportunities to strengthen Adobe’s voice through application.
Share writing practices, references, and learning with the broader creative community.
Use AI-enabled writing and research tools throughout concepting, drafting, editing and iteration.
Use generative tools to expand exploration rather than simply increase the volume of copy.
Apply strong creative judgment to all AI-assisted writing.
Help define where AI can support speed and scale and where human authorship remains essential.
Test emerging Adobe capabilities through real creative work and share useful feedback with Product teams.
Apply responsible AI practices, including accuracy, authorship, provenance, creator rights and Content Credentials.
Work closely with Designers, Art Directors, Motion teams, Strategists, Producers, Product and Product Marketing.
Present work clearly, explain creative choices, and respond constructively to feedback.
Partner with Production to ensure scripts and written ideas are executable without losing their creative intent.
Collaborate with agency and specialist copywriters when external expertise is required.
Maintain a high writing standard through fast timelines, multiple workstreams, and changing priorities.
Take ownership of your work while contributing generously to the ideas of others.