Senior Copywriter

VML•Kansas City, MO

20d•$60,000 - $140,000•Hybrid

About The Position

At VML, a WPP company, we're looking for a Senior Copywriter who believes the best brand stories are rooted in human truths. You'll craft compelling, inclusive narratives that connect with audiences on a deeper level, turning complex business challenges into clear, resonant creative solutions. In this role, you'll partner closely with art directors, strategists, and clients to shape the voice of global brands — ensuring every word drives meaningful impact and reflects our Human First values.

Requirements

A robust portfolio demonstrating conceptual thinking and polished copywriting across multiple platforms and formats.
Proven experience leading creative projects from initial briefing through to final production and delivery.
Strong presentation skills with the ability to clearly communicate creative rationale to stakeholders and clients.
A deep understanding of how to adapt tone and voice for different brands, audiences, and digital channels.
A proactive approach to problem-solving and a genuine passion for mentoring emerging creative talent.

Nice To Haves

An Empathetic Storyteller — You naturally centre the human experience in your writing, finding the emotional core of a brief and translating it into work that moves people.
A Strategic Thinker — You don't just write clever headlines; you understand business objectives and craft messaging that drives measurable outcomes and brand growth.
An Adaptable Collaborator — You thrive in dynamic environments, remaining open to feedback and pivoting gracefully when project needs or client directions evolve.

Responsibilities

Lead the conceptualization and writing of integrated campaigns across digital, social, experiential, and traditional channels, ensuring brand voice is consistent and compelling.
Partner with art directors, designers, and strategists to build cohesive creative platforms that solve client challenges and elevate the audience experience.
Articulate the strategic why behind your creative choices, confidently sharing ideas with internal teams and client partners to build trust and alignment.
Provide constructive, actionable feedback to junior writers and creatives, fostering an environment where craft and conceptual thinking can thrive.
Ensure all copy and messaging is accessible, culturally resonant, and free of bias — reflecting a deep understanding of diverse audiences.