Senior Copywriter

Norwegian Cruise Line Holdings Ltd.•Miami, FL

About The Position

The Senior Copywriter for Rebel Fish Creative Group develops innovative concepts and writes consumer and trade copy to high creative standards across print, collateral, digital, web, social, and video. The role delivers key marketing messages while maintaining the company’s brand tone and voice. The position serves as a conceptual storyteller and creative writer, collaborating with design colleagues and marketing teams on product and marketing initiatives. It acts as a brand steward for Norwegian Cruise Line (NCL) and Norwegian Cruise Line Holdings (NCLH), supporting their brand positioning and maintaining consistent style and voice. The Senior Copywriter also works with account management and marketing shared-services clients to coordinate projects, promote adoption of content campaigns, and ensure brand adherence and quality communications across channels. The role presents creative strategies and work to senior management, coaches copywriters on presentations, partners with the Brand Department to refine brand voice and positioning, and helps improve agency efficiency through file management, templates, work processes, and automation. Travel for photo and video shoots may be required. Other job-related functions may be assigned.

Requirements

Bachelor’s degree in English, Journalism, Communications, Creative Writing, or a related field, or an equivalent combination of relevant background and work experience.
Three years of professional copywriting experience in corporate marketing communications or an advertising agency.
Native-level English proficiency.
Expertise in creative storytelling and the ability to execute creative aspects of projects as needed.
Excellent organizational skills.
Strong conceptual skills, including the ability to develop creative writing solutions within the constraints of the Internet.
Ability to present and explain creative strategy and sell high-caliber creative work to business owners in English.
Strong communication and persuasion skills in English.
Demonstrated ability to manage teams and people effectively.
Marketing, design, and copy expertise, including creative conceptualization and video and radio scripting.
Ability to work under pressure, manage multiple projects simultaneously, and apply business acumen and negotiating skills.
Strong creative development, conceptual thinking, and decision-making skills.
Track record of developing creative strategies for consumer brands that yielded positive financial results.
A strong portfolio spanning print, digital, collateral, radio and TV scripts, multimedia campaigns, and video.

Nice To Haves

Experience in travel or a related industry is preferred.
Multilingual skills are preferred.

Responsibilities

Develop concepts and write consumer and trade copy for print, collateral, digital, web, social, and video projects.
Collaborate with design colleagues to create copy and concepts for product and marketing initiatives.
Create clear, clever, and insightful consumer and trade communications that emphasize reader benefits.
Serve as a brand steward for Norwegian Cruise Line and Norwegian Cruise Line Holdings, supporting their brand positioning and maintaining consistent style and voice.
Incorporate revisions and suggestions from internal reviewers, business owners, and legal and compliance reviewers.
Collaborate and build relationships with Creative and Marketing team members.
Attend project kick-off meetings with Marketing representatives and business owners to gather information and provide input.
Work with the in-house agency account management team to manage projects for more than 18 business-owner groups and ensure timely delivery.
Build collaborative relationships with marketing shared-services clients and internal account services to support campaign adoption, brand adherence, and quality communications across marketing channels.
Present strategic creative work to senior management, including VPs and SVPs, and coach copywriters on effective presentations.
Partner with the Brand Department to refine the company’s brand voice and positioning as needed.
Improve copy-related agency efficiency through file management, templates, work processes, and automation.
Promote collaboration and strong team engagement throughout the Rebel Fish in-house agency.
Travel for photo and video shoots as required.
Perform other job-related functions as assigned.