Senior Copywriter (Lincoln/Hudson Rouge)

Hudson Rouge•Detroit, MI

17d•Hybrid

About The Position

Hudson Rouge, part of WPP, is a luxury boutique marketing and communications agency that works solely on luxury brands and is the exclusive agency of record for the Lincoln Automotive business across all channels. We combine brand strategy, media strategy, activation, digital, social, earned media, production and analytics to provide exquisitely crafted creativity. We are a small group of people spread across several offices — New York, Detroit, Shanghai, Toronto, and Mexico City — and we care for each other as much as we care for our clients. We are an agency that prides itself on doing the un-usual, and we also look for unusual talent: people who are excited about doing their best work and want to grow with us. We are an agency that prides itself on the highest levels of craft and concept. About WPP WPP is the trusted growth partner for the world’s leading brands. We unite cutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com. We are seeking a versatile, ideas-first Senior Copywriter to join our dynamic creative team in Detroit. This is a role for an adaptive storyteller who is much more than a digital writer. You can crack the creative concept and seamlessly translate it across multiple channels—whether it’s a high-impact social campaign, a targeted digital experience, or a premium physical activation. In this role, you will partner closely with art directors and designers to shape our primary client’s narrative. You should have the confidence to pitch your ideas, back up your creative choices, and execute them beautifully. If you have a passion for premium branding, love a fast-paced agency vibe, and want to see your concepts come to life, we want to hear from you.

Requirements

5+ years of copywriting experience, ideally within an agency or fast-paced creative environment.
A proven ability to write with a high-end, premium aesthetic—knowing how to make a brand feel exclusive and aspirational.
A strong portfolio showcasing big-channel creative thinking and work that lives harmoniously across multiple media channels.
Fluency in Figma for collaboration, Confluence for documentation, and familiarity working alongside design teams in Adobe Creative Suite.
A drive to work seamlessly with strategists, project managers, and clients to bring groundbreaking work to life.

Nice To Haves

Automotive experience is a huge plus, but not a dealbreaker!

Responsibilities

Partner with Art Directors and Designers to co-create fresh, integrated campaign concepts from scratch.
Turn strategy and insights into compelling, human stories that span digital, print, and experiential channels.
Elevate the client’s brand narrative by injecting a sophisticated, luxury tone into every piece of copy.
Write engaging, high-performing copy for websites, landing pages, and interactive digital spaces.
Create sharp calls-to-action (CTAs) and write intuitive microcopy to enhance the user experience.
Blend premium storytelling with SEO best practices to keep content discoverable yet sophisticated.
Write snappy, impactful copy for paid social, display banners, and search engine ads.
Collaborate on messaging matrices to test different creative hooks and refine copy based on performance data.
Write compelling subject lines and narrative flows for premium lifecycle, promotional, and automated email campaigns.