Senior Copywriter

Edelman•Vancouver, BC

About The Position

Edelman Canada is looking for a social-obsessed Senior Copywriter to join its creative department. This role offers the opportunity to work on globally recognized brands with a team that has won prestigious awards. The position involves working with Canadian and US clients who aim to dominate social feeds and conversations by building ideas from culture, not just adapting existing campaigns. The ideal candidate understands how ideas form on social platforms, can turn trends into brand moments, and create participation through posts. This is a social-first thinking role that requires speed, fluency, and a focus on current audience interests. Edelman is a global communications firm that helps brands build meaningful connections through magnetic stories that move at the speed of social, shape culture, and spark movements. The creative teams at Edelman are known for creating impactful work by understanding how to engage within culture, using examples like leveraging BookTok for Hellmann’s, addressing dupe culture for Lululemon, and engaging with fans for Knorr. The work produced invites participation, earns engagement, and creates genuine connections. The role involves creating social-first ideas from brief to execution, conceptualizing proactive ideas, always-on brand assets, and campaign work that is native to platforms like TikTok, Instagram, X, and Reddit. Collaboration with strategy, account, project management, and influencer/creator teams is essential, as is partnering with creators and understanding co-creation. The role requires leading by example, pushing for culturally relevant ideas, and having a strong point of view on tone, voice, and brand presence in social ecosystems.

Requirements

A copywriter with a social-first brain (not just a traditional one adapting to social).
6+ years in advertising, PR, or content, with a portfolio that proves you understand how brands show up in culture.
Deep understanding of social platforms, formats, and behaviours—not just what works, but why.
Someone who is tapped in online and has a sharp instinct for trends, communities, and conversations.
Experience working with creators or influencer-led campaigns is a strong asset.
An entrepreneurial mindset—fast, responsive, and comfortable with real-time content creation that asks for agility over perfection.
Strong conceptual thinking paired with the ability to write across formats: from punchy captions to scripts to comment comebacks.
Curious, collaborative, ego-free, and obsessed with ideas that people actually care about.

Nice To Haves

If your best work doesn’t feel like an ad, and your references are just as likely to come from TikTok comments as they are from Cannes case studies, we should talk.

Responsibilities

Create social-first ideas from brief to execution—individually and in partnership with art directors, strategists, and creators across North America.
Translate cultural trends, platform behaviours, and audience nuances into sharp, relevant creative opportunities.
Concept proactive ideas, always-on brand assets and campaign work that lives natively across platforms (TikTok, Instagram, X, Reddit, etc.).
Collaborate across disciplines including strategy, account, project management, and influencer/creator teams.
Partner with creators and understand how to co-create, not just brief them.
Lead by example—pushing for ideas that are culturally relevant, not just creatively “good”.
Bring a strong POV on tone, voice, and brand presence in social ecosystems.