(USA) Senior Copywriter - Product Marketing

Walmart•San Bruno, CA

4d•Onsite

About The Position

The Senior Copywriter creates clear, compelling, on-brand content for Walmart Marketplace campaigns, digital experiences, and creative initiatives. Partnering with design, marketing, product, and business teams, this role turns complex objectives into concise, benefit-led messaging. The Senior Copywriter also shapes content strategy, maintains voice and quality standards, improves workflows, and builds trusted stakeholder relationships to deliver high-impact work efficiently. ECM Creative Studio helps drive Walmart Marketplace growth through high-quality creative across seller acquisition, product marketing, campaigns, events, and brand storytelling. We centralize creative strategy, standards, and delivery to increase speed, scale capacity, and protect brand consistency across seller touchpoints. The team partners across the business to create clear, engaging experiences that help sellers understand, adopt, and grow with Walmart Marketplace.

Requirements

Demonstrated experience creating clear, persuasive, benefit-led copy across digital and integrated marketing channels.
Strong command of content strategy, editorial judgment, brand voice, and messaging consistency.
Understanding of product marketing and the ability to translate complex features into clear audience benefits.
Experience partnering effectively with design, marketing, product, and user experience teams.
Strong organizational skills, with the ability to manage multiple projects, deadlines, and changing priorities.
A collaborative, detail-oriented approach and commitment to improving content through feedback, insights, and industry best practices.
Bachelor’s degree in Journalism, Creative Writing, Advertising, or related field and 2 years' experience in copywriting OR 4 years' experience in copywriting.

Nice To Haves

Copywriting for online brand initiatives
Copywriting in an online creative or related digital field
Copywriting in a retail environment
Developing copy concepts in a retail or marketing environment
Working for or with creative agencies

Responsibilities

Write clear, engaging copy for campaigns, ads, landing pages, emails, collateral, and other seller-facing experiences.
Translate business objectives, audience needs, and product benefits into effective messaging.
Partner with design, marketing, product, and business teams—and external vendors—from brief through delivery.
Maintain and evolve copy and creative assets in line with Walmart content, voice, and style standards.
Contribute to content strategy by applying audience insights, industry trends, and competitive context.
Manage multiple priorities, improve workflows, and uphold quality through editorial review and final QA.