Marketing Copywriter

William Mattar, P.C.•Williamsville, NY

1d•$0 - $28

About The Position

The Marketing Copywriter supports the Marketing Department by creating clear, accurate, and engaging content that strengthens the William Mattar brand and increases its visibility across traditional and AI-powered search. This role researches and writes articles for third-party websites, profile and directory listings, website pages, and other marketing channels. Key responsibilities include incorporating approved brand and authority statements, maintaining a consistent brand voice, supporting Artificial Intelligence Optimization (AIO) and search visibility initiatives, proofreading marketing materials, and assisting with miscellaneous marketing projects as assigned.

Requirements

Exceptional writing, editing, and research skills
Ability to learn and follow brand standards, legal guidelines, and departmental processes
Proficiency in proofreading and editing for accuracy, grammar, clarity, consistency, and brand voice
Strong organizational skills for managing records and assignments
Ability to manage multiple assignments and meet deadlines
Familiarity with AIO, SEO, and brand authority initiatives
Skill in adapting messaging for different audiences and platforms
Experience in conducting content, competitor, keyword, and industry research
Excellent collaboration and communication skills
Ability to revise content based on feedback
Understanding of ethical legal guidelines for content creation

Responsibilities

Provide exceptional writing, editing, research, and project support to the marketing team
Learn and follow William Mattar brand standards, approved authority statements, legal advertising guidelines, and departmental processes
Participate in marketing and departmental meetings to discuss assignments, deadlines, priorities, and content opportunities
Research assigned topics using credible and approved sources
Proofread and edit content for accuracy, grammar, clarity, consistency, and brand voice
Maintain organized records of content assignments, sources, revisions, approvals, and completed work
Manage multiple assignments and meet established deadlines
Support miscellaneous marketing initiatives and departmental projects as needed
Write original articles for third-party websites, publications, and other external platforms
Create and update company profiles, attorney biographies, directory listings, organizational descriptions, and citation-site content
Develop authoritative content related to motor vehicle accidents, traffic safety, community initiatives, and other approved topics
Support AIO, SEO, and brand authority initiatives by creating helpful, credible, and well-structured content
Incorporate approved William Mattar facts, credentials, differentiators, and authority statements accurately and consistently
Adapt core messaging for different audiences, platforms, publications, and content formats while ensuring each piece is original
Review existing third-party profiles and listings for accuracy, consistency, and opportunities for improvement
Write and edit website copy, blog content, frequently asked questions, email content, social media copy, advertising copy, campaign messaging, and other marketing materials as assigned
Assist with award submissions, sponsorship content, community campaign materials, expert commentary, and quote-ready responses
Conduct content, competitor, keyword, and industry research to identify relevant writing opportunities
Collaborate with members of the Marketing Department and external partners to gather information and complete assignments
Revise content based on feedback from the Marketing Manager, Marketing Supervisor, internal reviewers, and other authorized stakeholders
Ensure content avoids unsupported claims, guarantees, or language that does not comply with approved brand and ethical legal guidelines
Provide regular updates regarding assignments, deadlines, revisions, and completed deliverables to the Marketing Manager