(USA) Senior Copywriter - Product Marketing
About The Position
The Senior Copywriter creates clear, compelling, on-brand content for Walmart Marketplace campaigns, digital experiences, and creative initiatives. Partnering with design, marketing, product, and business teams, this role turns complex objectives into concise, benefit-led messaging. The Senior Copywriter also shapes content strategy, maintains voice and quality standards, improves workflows, and builds trusted stakeholder relationships to deliver high-impact work efficiently. The ECM Creative Studio helps drive Walmart Marketplace growth through high-quality creative across seller acquisition, product marketing, campaigns, events, and brand storytelling. We centralize creative strategy, standards, and delivery to increase speed, scale capacity, and protect brand consistency across seller touchpoints. The team partners across the business to create clear, engaging experiences that help sellers understand, adopt, and grow with Walmart Marketplace.
Requirements
- Demonstrated experience creating clear, persuasive, benefit-led copy across digital and integrated marketing channels.
- Strong command of content strategy, editorial judgment, brand voice, and messaging consistency.
- Understanding of product marketing and the ability to translate complex features into clear audience benefits.
- Experience partnering effectively with design, marketing, product, and user experience teams.
- Strong organizational skills, with the ability to manage multiple projects, deadlines, and changing priorities.
- A collaborative, detail-oriented approach and commitment to improving content through feedback, insights, and industry best practices.
- Bachelor’s degree in Journalism, Creative Writing, Advertising, or related field and 2 years' experience in copywriting OR 4 years' experience in copywriting.
Nice To Haves
- Copywriting for online brand initiatives
- Copywriting in an online creative or related digital field
- Copywriting in a retail environment
- Developing copy concepts in a retail or marketing environment
- Working for or with creative agencies
Responsibilities
- Write clear, engaging copy for campaigns, ads, landing pages, emails, collateral, and other seller-facing experiences.
- Translate business objectives, audience needs, and product benefits into effective messaging.
- Partner with design, marketing, product, and business teams—and external vendors—from brief through delivery.
- Maintain and evolve copy and creative assets in line with Walmart content, voice, and style standards.
- Contribute to content strategy by applying audience insights, industry trends, and competitive context.
- Manage multiple priorities, improve workflows, and uphold quality through editorial review and final QA.
Benefits
- Competitive pay
- Performance-based bonus awards
- Medical coverage
- Vision coverage
- Dental coverage
- 401(k)
- Stock purchase
- Company-paid life insurance
- PTO (including sick leave)
- Parental leave
- Family care leave
- Bereavement
- Jury duty
- Voting leave
- Short-term disability
- Long-term disability
- Company discounts
- Military Leave Pay
- Adoption expense reimbursement
- Surrogacy expense reimbursement
- PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes
- Live Better U (Walmart-paid education benefit program for full-time and part-time associates)
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What This Job Offers
Job Type
Full-time
Career Level
Senior
