Senior Copywriter, Brand

Tilt Finance

2d•Remote

About The Position

This role is for a writer with a genuinely distinctive voice — someone who captures the spirit of a brand so naturally it feels like they've always been the one talking. You'll be the creative authority behind how Tilt speaks: writing brand and campaign copy across every surface, building long-form narratives that move people, and setting the standard for what great writing looks like in everything we make. You'll sit within the Creative team (part of Marketing), working closely with designers, marketers, and product partners to define, protect, and expand how Tilt shows up in language. The brand foundation is in place. Now we need the writer who makes it come alive at scale.

Requirements

You've developed a genuine creative point of view over the course of your career. Your writing has a quality that's hard to pin down but impossible to miss — distinctive, alive, never overwrought.
You have campaign ideas for days. You think strategically, generate strong creative platforms, and know how to take a central concept and blow it out across channels and formats without losing what made it good.
You've worked on brand identity or rebrand projects and understand what it means to capture a company's spirit in language and hold it consistently across every touchpoint.
You can write a 12-word tagline and a 1,200-word brand story with equal confidence, and you know when each is right.
You understand how to write for DR channels — the rhythms, the clarity requirements, the accountability to outcomes — without sacrificing voice.
You see patterns in your craft. You can document what makes writing work and build frameworks that help others write better, including AI-assisted tools.
You thrive in creative feedback loops, take critique as fuel, and are as invested in the team's work as your own.
You can walk a room through a creative rationale and make people feel the rightness of a choice, not just understand it.
Agency and/or in-house experience: You know how creative work actually ships, and you've navigated real-world timelines, stakeholders, and constraints without compromising on quality.
If you're bringing ambition and drive to what we're building, we want to hear from you.

Responsibilities

Be the primary steward of how we sound — sharpening our voice, setting a high bar for craft, and ensuring everything we write sounds clear, human, and unmistakably Tilt.
Create brand copy that's clever without being try-hard, warm without being generic, and plain-spoken without being dull. You find the phrase other writers miss, and you make it look easy.
Generate the big idea and know how to blow it out — from the central creative platform to the headlines, scripts, and executional details that make a campaign feel whole and inevitable.
Lead long-form narrative projects — across touch points, campaign narratives, scripts — that build trust, clarity, and emotional connection with our audience.
Write direct response copy for ads, email, and performance channels that converts without sounding like it's trying to. Plain speak. Everyday language. Real results.
Use your craft expertise to design and refine AI-assisted copy workflows — writing prompts, style guides, and frameworks that help to stay on-brand while producing great work at scale.
Work hand-in-hand with designers on campaign concepting and brand development to ensure writing and design move together, not in parallel.
As a senior voice on a growing team, you'll have real influence over how we develop creative standards, review work, and push the bar higher.
Help people feel seen, respected, and confident through clear, emotionally intelligent writing that builds trust in moments that matter.