Senior Coordinator of Marketing

California State University•Allen, TX

5d•$6,668 - $7,509

About The Position

The Division of Student Affairs is seeking a Senior Coordinator of Marketing, also known as a Marketing Communications Professional IV. This role is responsible for executing integrated marketing campaigns across various channels to support enrollment goals and recruitment priorities. The position involves managing the creative production calendar, assisting with the development of marketing materials, and ensuring brand consistency with institutional messaging. A key aspect of the role is designing and managing automated communication flows within the Slate CRM, maintaining communication calendars, and optimizing digital advertising campaigns. The Senior Coordinator will track campaign performance, manage vendor relationships, and coordinate the production and distribution of recruitment materials. Additionally, they will support the development of communication templates and collateral for admissions counselors and recruiters.

Requirements

Equivalent to a bachelor’s degree in a related field.
Equivalent to five years of relevant experience.
An advanced degree in a related field may be substituted for the required experience on a year-for-year basis.
Additional experience which demonstrates acquired and successful application of knowledge and abilities may be substituted for the required education on a year-for-year basis.
Background check (including a criminal records check) must be completed satisfactorily.
Must comply with the requirements set forth in CSU Executive Order 1083 Revised July 21, 2017 as a condition of employment (mandated reporter).
Applicants will be required to disclose whether they have received a final administrative decision or final judicial decision determining that they have committed sexual harassment within the last 7 years only after a determination is made that they meet the minimum qualifications for the position, and before an offer of employment is extended.
Applicants who reach the final stages of the application process must also sign a release form that authorizes the release of information by the applicant’s current and/or former employers to the CSU concerning any substantiated allegations of misconduct.
Applicants must be authorized to work for any employer in the United States.

Nice To Haves

Knowledge of enrollment marketing strategies and the undergraduate recruitment cycle, including the stages of the enrollment funnel.
Experience executing multi-channel marketing campaigns, including digital advertising, email communications, print, and social media.
Familiarity with CRM systems used in enrollment management, preferably Slate, including communication campaign development, segmentation, and automation.
Working knowledge of digital marketing platforms, including paid search, social media advertising, and marketing analytics tools.
Experience coordinating creative projects, including print collateral, digital assets, and multimedia content production.
Strong organizational and project management skills with the ability to manage multiple projects and deadlines simultaneously.
Ability to analyze engagement and campaign performance data to inform communication strategies and improve outcomes.
Proficiency in marketing and design tools such as Adobe Creative Suite, content management systems, and email marketing platforms.
Strong written and visual communication skills with the ability to create clear, engaging messages for prospective students and families.
Ability to collaborate effectively with cross-functional teams, including admissions, recruitment, university marketing, and external vendors.
Strong attention to detail and commitment to maintaining brand consistency across all communications and materials.

Responsibilities

Executes integrated marketing campaigns across digital, print, and social channels to support enrollment goals and recruitment priorities.
Manages the creative production calendar to ensure marketing deliverables align with recruitment timelines and enrollment initiatives.
Assists with the development of print materials, digital assets, and multimedia content used in recruitment marketing.
Collaborates with University Marketing & Communications to ensure brand consistency and alignment with institutional messaging.
Designs and manages automated communication flows and campaigns within the Slate CRM.
Maintains communication calendars and ensures timely, audience-specific messaging across recruitment channels.
Manages and optimizes digital advertising campaigns, including paid social and search marketing initiatives.
Tracks campaign performance metrics and prepares reports to inform strategic improvements and optimize engagement.
Manages vendor relationships related to advertising, printing, and creative services.
Coordinates the production, inventory, and distribution of recruitment print materials and mailings.
Supports the development of communication templates, scripts, and marketing collateral used by admissions counselors, recruiters, and student ambassadors.