Senior Content Writer, B2B and Technical

Big Human•New York, NY
•Remote

About The Position

Big Human is hiring a senior writer to produce website and marketing content for clients, with a focus on complex B2B and enterprise technology. Content includes product pages, solution pages, industry pages, and educational content for audiences ranging from everyday software users to executives who approve purchases. The writer will use Claude and established content workflows to create first drafts, then verify claims, sharpen language, preserve search value, and make content relevant to readers. This is a part-time freelance role for 10–20 hours per week. The ideal working hours are between 10 a.m. and 6 p.m. EST, Monday through Friday. This is a writing and editing role; responsibility for building or maintaining the AI tools and workflows is owned separately.

Requirements

  • At least 5 years of B2B content writing experience, ideally in enterprise software, SaaS, or another technical category.
  • Strong editing instincts and the ability to identify and improve inaccurate, vague, or generic drafts.
  • Experience using AI tools such as Claude or ChatGPT in a content production process, with a clear perspective on their strengths and limitations.
  • Working knowledge of SEO and AEO, including keyword targeting, search intent, and structuring content for people and AI search.
  • Ability to learn complex products or industries quickly through documentation, demos, and interviews.
  • Confidence to push back on client rewrites, and judgment to know when to compromise.
  • Plain, direct writing without jargon, filler, or agency-speak.
  • Experience managing multiple projects and meeting deadlines on a sprint schedule.

Nice To Haves

  • Background in supply chain, logistics, fintech, legal tech, or another operationally complex industry.
  • Experience with Clearscope, Ahrefs, Semrush, or similar tools.
  • Experience writing for global audiences or creating content that will be translated.
  • Experience with Asana, Figma, and Google Workspace.
  • A journalism or technical writing background.

Responsibilities

  • Write and edit high volumes of website content across reusable page templates, working in sprints with clear weekly deliverables.
  • Use Claude and established content workflows to produce first drafts, then edit them into publishable copy.
  • Translate technical products into plain language buyers can understand without sacrificing accuracy.
  • Tailor messaging by company size and buyer role, including daily users, budget owners, and executives.
  • Fact-check product and capability claims against source materials and subject-matter experts, and flag claims that cannot be verified.
  • Optimize content for search and AI answer engines using Clearscope, keyword targets, and AEO structures such as direct answers, FAQs, and scannable formatting.
  • Work with client product marketers and other subject-matter experts, incorporate feedback into the content structure, and explain what should remain and why.
  • Present editorial decisions and explain what changed and why it is better.
  • Partner with designers by delivering headlines and structure early so design and content can progress in parallel.
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