Senior Content Specialist

HP • Houston, TX

20d

About The Position

This role will serve as the primary content engine for our Account-Based Marketing (ABM) campaigns across 1:1, 1:Few, and 1:Many motions. Partnering closely with the Sales & Content Enablement Strategist and junior Content Developer, this individual will deliver high-quality, persona-driven content that that drives engagement and pipeline growth.

Requirements

• Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.
• Typically has 7-10 years of work experience, preferably in segment marketing, channel marketing, partner marketing, or a related field.
• Analytics
• Business Marketing
• Business To Business
• Customer Relationship Management
• Data Analysis
• Demand Generation
• Digital Marketing
• Go-to-Market Strategy
• Key Performance Indicators (KPIs)
• Market Research
• Marketing
• Marketing Communications
• Marketing Management
• Marketing Strategies
• Product Marketing
• Project Management
• Social Media
• Thought Leadership
• Effective Communication
• Results Orientation
• Learning Agility
• Digital Fluency
• Customer Centricity

Responsibilities

• ABM Content Development & Execution
• In house content development: Deep understanding of HP & competitors’ technical solution portfolio, business & target audience to translate into high performing messaging & content
• Work closely with the junior content developer to execute the creation of the content ( i.e. Folloze boards, social assets, etc )
• Agency content development: Bring the deep understanding of HP’s technical solution portfolio to efficiently & effectively project manage our 3 rd party agencies
• Autonomy to determine how projects/requests are executed based on the brief provided.
• Managing strategic direction & providing oversight to hands-on execution of Junior Content Developer for in-house projects.
• Ensure campaign assets are delivered on time and aligned with activation timelines.
• Maintain content consistency and quality across all channels.
• Agency & Project Management
• Project manage agency-led content initiatives using Workfront or similar tools.
• Develop creative briefs and provide clear direction to internal and external partners.
• Review, edit, and approve content developed by agencies and internal contributors.
• Ensure agency outputs meet brand, messaging, and ABM personalization standards.
• Content Governance & Operations
• Maintain and organize the team’s asset repository.
• Ensure content is version-controlled and accessible for reuse across campaigns.
• Identify opportunities to streamline content workflows and improve operational efficiency.
• Cross-Functional Collaboration
• Partner closely with: Sales & Content Enablement Strategist Junior Content Specialist N A marketing team members WW Marketing Product marketing and subject matter experts External agencies

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Long term/short term disability insurance
• Employee assistance program
• Flexible spending account
• Life insurance
• Generous time off policies, including;
• 4-12 weeks fully paid parental leave based on tenure
• 11 paid holidays
• Additional flexible paid vacation and sick leave

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 5,001-10,000 employees