Senior Web Content Specialist
PACS
•$85,000 - $110,000•Onsite
About The Position
A Senior Web Content Specialist is responsible for creating, managing, and optimizing web content to enhance the company's online presence and engage target audiences. This role involves collaborating with various departments to ensure content aligns with business goals and adheres to best practices for SEO and user experience.
Requirements
- Experience in web content creation and management.
- A Bachelor’s Degree in Marketing, Communications, Journalism, or a related field.
Responsibilities
- Develop high-quality, engaging, and relevant web content, including articles, blog posts, landing pages, and multimedia elements.
- Oversee the content management system (CMS) to ensure content is up-to-date, accurate, and accessible.
- Implement SEO strategies to improve search engine rankings and drive organic traffic to the website.
- Monitor web analytics to assess content performance and user engagement. Prepare reports and provide insights to guide content strategy.
- Work closely with marketing, design, and IT teams to coordinate content initiatives and ensure consistency across all digital platforms.
- Maintain editorial standards and ensure content adheres to brand guidelines and tone of voice.
- Manage content projects from inception to completion, ensuring deadlines are met and objectives are achieved.
- Provide training and support to junior content creators and other stakeholders on best practices for web content.
Benefits
- Medical, dental, and vision plans
- Generous paid time off and holidays
- Health Savings Accounts (HSA)
- Flexible Spending Accounts (FSA)
- 401(k) plan, complete with company contributions
- Employee Assistance Plan (EAP)
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What This Job Offers
Job Type
Full-time
Career Level
Senior
