Senior Content Producer, HubSpot Academy

HubSpot

3d • $94,800 - $142,200 • Remote

About The Position

HubSpot Academy is seeking a passionate Content Producer to create educational and inspirational content for businesses worldwide. This role focuses on transforming existing course materials into multi-channel assets for platforms like LinkedIn and YouTube, aiming to reach new audiences and delight existing customers. The ideal candidate is creative, detail-oriented, and thrives at the intersection of education, social media, and video. This position is part of the Engage pillar of HubSpot Academy and reports to the Senior Manager of HubSpot Academy Marketing.

Requirements

• Extensive experience in content production, social media content creation, or a closely related role — ideally at a media company, or with an influencer or creator.
• Strong writing skills — you can take complex material and distill it into clear, compelling copy that performs on LinkedIn and other social platforms.
• Demonstrable experience producing LinkedIn carousels, short-form video content, or similar multi-format social assets using Canva.
• Practical video editing skills using tools like CapCut, Premiere Pro, or Final Cut — and a curiosity for AI-assisted editing tools like Runway.
• Hands-on experience with YouTube publishing, including thumbnails, metadata optimisation, and Shorts. Familiarity with original programming formats for YouTube and social media is a plus.
• Experience working with remote recording formats (e.g. Riverside) and collaborating with designers and copywriters to bring static content to life.
• A sharp eye for what makes long-form content shareable — you can quickly spot the core insight in a 45-minute video and know how to clip it.
• Strong project management instincts — you can manage multiple asset types, multiple stakeholders, and multiple deadlines without dropping things.
• A genuine interest in marketing, sales, AI, or business education — you'll be working with this content every day.
• The ability to work autonomously and manage ambiguity in a fast-moving team.

Nice To Haves

• Experience working with or producing content for personal brand profiles or individual creators, rather than corporate brand channels.
• Experience working with or producing content across multiple languages or for international teams (to support our global professor network) is a plus.
• Familiarity with HubSpot products or the HubSpot Academy ecosystem
• Understanding of AEO (Answer Engine Optimisation) or how to structure content for LLM visibility — we will train the right person on this
• Experience using AI tools to accelerate content production workflows

Responsibilities

• Turn Academy course transcripts, lesson recordings, and webinars into social-ready posts and video clips.
• Draft LinkedIn carousels, short-form scripts, and supporting assets for Academy evangelists to post on their personal accounts.
• Produce LinkedIn carousels, short-form video scripts, asset packages, and draft post copy for Academy professors to review, finalise, and post in their own voice.
• Dig through long-form training to pull out the most valuable moments—finding clear hooks, fresh perspectives, and practical frameworks worth sharing.
• Create and publish content to the HubSpot Academy YouTube channel.
• Repurpose long-form recordings into YouTube Shorts and short-form clips optimised for social distribution.
• Design and produce YouTube thumbnails that are on-brand and drive click-through.
• Manage the YouTube publishing workflow including titles, descriptions, tags, and scheduling.
• Help produce the Crystal Clear podcast by writing show notes and summaries, cutting social clips, and building promotional assets.
• Adapt course material and evangelist content into fresh sections for Academy newsletters.
• Partner directly with Academy evangelists to stay aligned on their content calendars and production goals.
• Connect with Academy professors globally to spot strong anchor content and help expand their reach.
• Work closely with the Academy Social Media Manager to ensure all assets match platform best practices and fit our broader social strategy.
• Join content planning sessions to ensure production time goes toward our highest-impact projects.

Benefits

• Equity plan to receive restricted stock units (RSUs)
• Overtime pay
• Benefits and perks to help employees grow better

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed