Senior Content Marketing Manager

BetterCloud, Inc.

2d • $145,000 - $170,000 • Remote

About The Position

We’re hiring a Senior Content Marketing Manager to own our content strategy end-to-end and lead the next chapter of how Corestack shows up in the market. Our audience is technical, skeptical, and mostly marketing-phobic. Winning their attention takes content that’s sharp, useful, and genuinely fun to read. This role reports to the Director of Marketing and acts as a key stakeholder for Demand Generation, Product Marketing and Sales.

Requirements

• 5+ years of experience in B2B content marketing, ideally in B2B SaaS.
• Demonstrated ownership of a content function, including strategy, budget, and reporting.
• Exceptional writing and editing skills, with samples that prove it.
• Experience with A/B testing and content personalization, using data to sharpen what's working and kill what isn't.
• Naturally curious, with a habit of digging into topics until you actually understand them
• Hands-on experience with analytics and SEO tools like SEMrush and Google Analytics, with the ability to turn data into decisions (not just dashboards).
• Comfort using AI tools thoughtfully as part of the workflow without letting them flatten the voice.
• A strong point of view on what good content looks like, paired with the humility to test with different content types and be wrong.

Nice To Haves

• Familiarity with the IT/Cloud personas
• Background in journalism or editorial work
• Experience with Webflow
• Video content strategy experience

Responsibilities

• Set and own the content strategy across the full funnel, from top of funnel thought leadership to bottom of funnel enablement.
• Build and manage the editorial calendar, while managing freelancers and agency partners with thoughtful stewardship to help scale the work while meeting or surpassing the quality bar.
• Own website content as a core content channel, including AEO/GEO strategy, keywords, and metadata. Keep key pages current, useful, and working hard for the pipeline and treat it as one of the primary places we tell our story.
• Manage the paid media relationship, including ad copy and creative for newsletter placements, social media, and other paid channels, ensuring every placement reflects the brand voice and drives measurable results.
• Write email copy and own content for nurture campaigns, turning long-form pieces into sequences that move prospects through the funnel without sounding like marketing.
• Write and edit flagship pieces yourself, including: Long-form reports, Category-defining narratives, Press releases
• Ensure content earns traffic, generates pipeline, and gets used by Sales.
• Uphold the brand voice that has a pulse: opinionated, plainspoken, occasionally funny, never fluffy.

Benefits

• Health benefits package (including medical, dental, vision)
• Flexible spending accounts
• PTO (sick leave, parental leave, vacation benefits)

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed