Senior Content Marketing Manager

PandaDoc

2d • $130,000 - $150,000

About The Position

PandaDoc is seeking a Senior Content Marketing Manager to lead the evolution of their content strategy. The company aims to move beyond written content to invest in formats that build a dedicated audience, such as video series, customer stories, webinars, and helpful tools. This role will be responsible for developing the strategy, identifying stories, selecting formats, and collaborating with cross-functional teams on content production. The position is part of the Brand team and reports to the Director of Brand Marketing.

Requirements

• 4–6 years of experience in content marketing, preferably in B2B SaaS.
• Proven experience owning content strategy across multiple formats, beyond just managing a blog or editorial calendar.
• A track record of building top-of-funnel content that captures attention (e.g., educational guides, tools, programming beyond ebooks).
• Genuine approach to customer storytelling, finding the human angle and developing it across formats.
• Comfortable collaborating with multiple content-producing teams, understanding the big picture, identifying gaps, and connecting siloed work.
• Strong writing and editing skills with a high personal quality bar.
• Experience managing freelancers or external content contributors (briefing, editing, quality control).
• Comfortable with data, including building measurement frameworks, analyzing numbers, and presenting findings to influence decisions.
• Experience working with PMM, Demand Gen, SEO, and creative teams.
• Clear understanding of how to use AI to improve work efficiency without compromising voice or judgment.

Nice To Haves

• Experience with video content series (YouTube) or podcasts.

Responsibilities

• Own PandaDoc's content strategy, including content types, target audience, format investments, and alignment with business goals.
• Proactively drive the content roadmap, contributing ideas to campaign planning.
• Reimagine top-of-funnel content with interactive tools, educational guides, video series, and engaging webinars.
• Source, develop, and produce customer stories in partnership with the Brand Studio team.
• Collaborate with SEO, PMM, and CX teams to ensure cohesive content production, identify gaps, and reduce redundancy.
• Balance evergreen and educational content with timely campaign work supporting Go-To-Market priorities.
• Establish standards for AI usage in content production.
• Stay updated on content visibility shifts in an AI search environment and adapt strategies accordingly.
• Develop a measurement framework that links content performance to pipeline influence, brand awareness, and revenue.
• Manage regular performance reporting and present findings to leadership.

Benefits

• Competitive compensation
• Best-in-class perks and benefits
• Opportunity to purchase company stock (or receive annual bonuses)
• Medical, dental, and vision insurance for employees and their families
• Short & long term disability insurance
• Life insurance
• Flexible Spending Account (FSA)
• 401k plans
• 13.34+ hours of paid time off per month
• 6 self-care days
• Birthday PTO day
• 12 company-paid holidays per year

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed