Senior Content Marketing Manager

Applause

17h•Remote

About The Position

The Sr. Content Marketing Manager will own all content initiatives, including ads, short- and long-form copy (blogs, ebooks, infographics, etc.), thought leadership presentations, SEO and AEO strategy, and more. This person will work closely with the Director of Marketing to define and execute our content marketing strategy. The purpose of this role is to generate high-quality content that converts Applause’s audience, resulting in at least $2m in new sales pipeline and $900,000 in ARR contribution from content channels.

Requirements

5+ years of experience in content marketing for a US-based B2B SaaS or Home Services company
Incredible content writing & editing chops, with a multi-disciplinary skillset in writing, video, and design
Ability to adapt and find creative solutions to unforeseen challenges
Strong work ethic and discipline
Effective in a remote setup with a stable 50+ Mbps internet connection.

Responsibilities

Own the content calendar from beginning to end, including quarterly editorial planning
Plan, organize, execute, and publish content at a rapid pace to support all company initiatives
Work with our creative team to execute best-in-class digital assets (videos, case studies, ebooks, etc.) for use in demand generation campaigns, sales enablement, and event strategies
Conduct primary and secondary research and synthesize data into compelling content deliverables
Define and execute Applause’s thought leadership strategy
Be the driving force behind audience personas, research, and topic selection
When needed, cultivate an on-demand team of freelancers & agencies, manage all relationships and deadlines