Senior Consumer Insights Manager

Expedia Group•Seattle, WA

1d•Hybrid

About The Position

Expedia Group brands power global travel for everyone, everywhere. We design cutting-edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success. Why Join Us? To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and know that when one of us wins, we all win. We provide a full benefits package, including exciting travel perks, generous time-off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us. Senior Consumer Insights Manager – Brand Lead We create and deliver tailored marketing strategies for Expedia Group’s brands, focusing on establishing strong connections and cohesive experiences for travelers and partners. We leverage our functional expertise and creative excellence to build trust and loyalty for our brands through innovative marketing approaches and technology. Expedia Group’s Traveler Research and Insights Team is seeking a Senior Consumer Insights Manager to help build traveler-centric brands through strategic research and actionable insights. As a Senior Consumer Insights Manager, you will be the strategic insights lead for one of our flagship brands within our house of brands. You’ll partner closely with marketing, creative, and cross-functional teams to ensure brand strategies, communications, and experiences are rooted in traveler truths. This role is pivotal in shaping how our brands connect with travelers and drive business impact.

Requirements

10+ years of experience in consumer research and insights, ideally across both agency and client-side roles
Proven expertise in both qualitative and quantitative methodologies and advanced analytics
Strong communicator with the ability to craft clear, engaging stories from complex data that inspire action and drive business results
Experience working in matrixed organizations with heavy cross-functional collaboration and evolving priorities.
Comfortable navigating a fast-paced, global organization with evolving priorities
Excellent project manager with the ability to juggle multiple work-streams and maintain attention to detail
Passionate about travelers and committed to building brands that resonate deeply with their needs
Experience integrating multiple data sources (e.g., analytics, VoC, operational data) into unified insights

Responsibilities

Represent the voice of the Traveler across brand forums and strategic initiatives to ensure the traveler is at the center of decision making
Partner with marketing, analytics, product, and loyalty to translate needs into actionable learning plans that are aligned to business priorities.
Develop rich insights that are at the center of our decision making, informing brand strategy, creative development, and marketing activations
Act as the central insights hub for the brand Expedia business, connecting signals across teams to shape strategic direction
Flawlessly execute global primary research initiatives (both qualitative and quantitative) that effectively answer complex and strategic business questions
Deliver compelling data-driven narratives that influence business decisions at the senior level (VP and above)
Oversee external research partners and champion innovative methodologies
Mentor junior researchers and foster a culture of curiosity and excellence