Senior Consultant Global Market Research (m/f/d)

adp MERKUR

8h•Hybrid

About The Position

Within the MERKUR GROUP, adp MERKUR GmbH is known for its innovative solutions in the development and production of games and entertainment devices, as well as their worldwide distribution. As part of the establishment of cross-functional and global market research responsibilities that support strategic and operational decision-making across all business areas, you will have the opportunity to actively shape this transformation process. As Senior Consultant Global Market Research (m/f/d), you will play a key role in building and further developing this global function. You will define standards and methodologies, provide strategic market and consumer insights and act as a trusted advisor to our divisions. With your expertise, you will help turn market intelligence and research findings into actionable recommendations for strategic and operational decisions across the Group. As Senior Global Market Research Manager (m/f/d), you develop and continuously evolve the Group-wide market research framework, including methodologies, quality standards, operating models and governance principles. In addition, you act as a strategic advisor and sparring partner for our divisions on topics such as market opportunities, expansion and M&A, customer insights, competitive developments, product decisions and strategic investments. Furthermore, you provide expertise across market, customer, consumer, product, brand and organizational intelligence and translate complex research findings into clear, actionable insights. You develop the global market research service portfolio, establish effective make-buy-partner strategies and manage relationships with research agencies and external partners while ensuring the efficient use of research budgets. Last but not least, you establish reusable research frameworks, templates and knowledge repositories and promote the exchange and reuse of insights across divisions.

Requirements

Degree in Business Administration, Statistics or a comparable field.
Excellent analytical and conceptual skills.
8-12+ years of professional experience in Global Market Research, Customer or Consumer Insights, Competitive Intelligence, Business Analytics or Strategic Consulting.
Proven experience in leading complex international research initiatives.
Proven experience in building or transforming research, insights or intelligence functions.
Strong experience working with senior stakeholders.
Strong experience working across multiple business units and international teams.
Very good command of English and German (min. B2).
Strong communication skills.

Nice To Haves

Ideally knowledge of the gaming industry, particularly online gaming.

Responsibilities

Define standards and methodologies for global market research.
Provide strategic market and consumer insights.
Act as a trusted advisor to divisions.
Turn market intelligence and research findings into actionable recommendations.
Develop and continuously evolve the Group-wide market research framework, including methodologies, quality standards, operating models and governance principles.
Act as a strategic advisor and sparring partner for divisions on topics such as market opportunities, expansion and M&A, customer insights, competitive developments, product decisions and strategic investments.
Provide expertise across market, customer, consumer, product, brand and organizational intelligence.
Translate complex research findings into clear, actionable insights.
Develop the global market research service portfolio.
Establish effective make-buy-partner strategies.
Manage relationships with research agencies and external partners.
Ensure the efficient use of research budgets.
Establish reusable research frameworks, templates and knowledge repositories.
Promote the exchange and reuse of insights across divisions.