Senior Consultant, ABM and Experience Optimization
TransUnion•Chicago, IL
•Hybrid
About The Position
The team sits within the Marketing function and is responsible for managing digital experiences across both B2B and consumer audiences, primarily supporting U.S.-based websites and content. The team consists of writers, testing specialists, and a user researcher, all focused on optimizing performance and improving user engagement. This role reports to Manager of Consumer Insights and Experience. This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.
Requirements
- Google Analytics (web analytics and performance tracking)
- PathFactory (content engagement and experience platform)
- Demandbase (B2B marketing and account-based marketing platform)
- Salesforce (CRM – Customer Relationship Management)
- Experience in B2B digital marketing and experience optimization
- Strong understanding of website performance metrics and optimization strategies
- Hands-on experience using marketing technology platforms for performance analysis and testing
- Proven ability to execute and manage optimization cycles from analysis through implementation
- Experience working with cross-functional marketing and digital teams
- Bachelor’s degree or equivalent experience in Marketing, Business, or a related field
Nice To Haves
- Experience with additional testing or analytics tools (e.g., Hotjar or similar platforms)
- Exposure to marketing automation platforms such as Eloqua
Responsibilities
- Lead optimization of digital experiences with a strong focus on B2B marketing initiatives (approx. 90% B2B, 10% consumer)
- Analyze digital performance data and identify opportunities for improvement across web experiences
- Design, execute, and manage A/B tests and optimization initiatives to enhance user engagement and conversion
- Translate insights into actionable recommendations and implement improvements across digital platforms
- Continuously monitor performance metrics and refine strategies based on results
- Partner with cross-functional teams including marketing, content, and analytics to align on optimization strategies
- Support ongoing testing cycles (analyze → propose → activate → measure → iterate)
- Contribute to improving overall digital experience across U.S. websites and marketing channels
Benefits
- Day-one eligibility for medical, dental, and vision coverage
- Supplemental plan options
- Spousal, domestic partner, and other eligible dependent coverage is available on select plans
- Tax-advantaged HSA and FSA accounts
- Company-paid basic life and AD&D
- Optional voluntary life and AD&D for you and your family
- Short- and long-term disability
- Legal plan
- Pet insurance
- Travel accident coverage
- Adoption assistance
- Fertility planning coverage
- Caregiver support
- Dependent Care FSA for possibility of an employer match
- Complimentary Care@Work membership
- Up to 12 weeks of paid parental leave with eligibility for a thoughtful, gradual return
- 401(k) with employer match
- Employee Stock Purchase Plan (ESPP)
- Financial wellness resources
- Career coaching
- Optional long-term care insurance
- Tuition reimbursement
- Flexible time off for exempt employees or paid time off for nonexempt employees
- Up to 12 paid holidays per year
- Commuter benefits
- Employee discounts
- Charitable gift matching
- Paid volunteer time off
- Corporate volunteer events
- 24/7 support including professional therapy, coaching, and emotional well-being programs
- Guided meditation and resources that support physical, mental, social, and financial wellness
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
Associate degree
