Senior Consultant, ABM and Experience Optimization

TransUnion • Chicago, IL

2d • $82,700 - $120,000 • Hybrid

About The Position

The team sits within the Marketing function and is responsible for managing digital experiences across both B2B and consumer audiences, primarily supporting U.S.-based websites and content. The team consists of writers, testing specialists, and a user researcher, all focused on optimizing performance and improving user engagement. This role reports to Manager of Consumer Insights and Experience. This is a hybrid position and involves regular performance of job responsibilities virtually as well as in-person at an assigned TU office location for a minimum of two days a week.

Requirements

• Google Analytics (web analytics and performance tracking)
• PathFactory (content engagement and experience platform)
• Demandbase (B2B marketing and account-based marketing platform)
• Salesforce (CRM – Customer Relationship Management)
• Experience in B2B digital marketing and experience optimization
• Strong understanding of website performance metrics and optimization strategies
• Hands-on experience using marketing technology platforms for performance analysis and testing
• Proven ability to execute and manage optimization cycles from analysis through implementation
• Experience working with cross-functional marketing and digital teams
• Bachelor’s degree or equivalent experience in Marketing, Business, or a related field

Nice To Haves

• Experience with additional testing or analytics tools (e.g., Hotjar or similar platforms)
• Exposure to marketing automation platforms such as Eloqua

Responsibilities

• Lead optimization of digital experiences with a strong focus on B2B marketing initiatives (approx. 90% B2B, 10% consumer)
• Analyze digital performance data and identify opportunities for improvement across web experiences
• Design, execute, and manage A/B tests and optimization initiatives to enhance user engagement and conversion
• Translate insights into actionable recommendations and implement improvements across digital platforms
• Continuously monitor performance metrics and refine strategies based on results
• Partner with cross-functional teams including marketing, content, and analytics to align on optimization strategies
• Support ongoing testing cycles (analyze → propose → activate → measure → iterate)
• Contribute to improving overall digital experience across U.S. websites and marketing channels

Benefits

• Day-one eligibility for medical, dental, and vision coverage
• Supplemental plan options
• Spousal, domestic partner, and other eligible dependent coverage is available on select plans
• Tax‑advantaged HSA and FSA accounts
• Company‑paid basic life and AD&D
• Optional voluntary life and AD&D for you and your family
• Short‑ and long‑term disability
• Legal plan
• Pet insurance
• Travel accident coverage
• Adoption assistance
• Fertility planning coverage
• Caregiver support
• Dependent Care FSA for possibility of an employer match
• Complimentary Care@Work membership
• Up to 12 weeks of paid parental leave with eligibility for a thoughtful, gradual return
• 401(k) with employer match
• Employee Stock Purchase Plan (ESPP)
• Financial wellness resources
• Career coaching
• Optional long‑term care insurance
• Tuition reimbursement
• Flexible time off for exempt employees or paid time off for nonexempt employees
• Up to 12 paid holidays per year
• Commuter benefits
• Employee discounts
• Charitable gift matching
• Paid volunteer time off
• Corporate volunteer events
• 24/7 support including professional therapy, coaching, and emotional well‑being programs
• Guided meditation and resources that support physical, mental, social, and financial wellness

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: Associate degree