Senior Communications Specialist - PR & Communications

Elkay Manufacturing•Milwaukee, WI

2d•Onsite

About The Position

The Senior Communications Specialist is responsible for elevating the visibility of Zurn Elkay and its trade brands by developing and implementing a proactive media relations strategy with trade press, industry media, and local community press. This role involves producing compelling, journalistic-style content for internal communications channels to keep associates and representatives informed, connected, and engaged through newsworthy stories, personal profiles, and product updates. The position also supports broader corporate communications priorities where strong, creative storytelling is needed to make an impact.

Requirements

Bachelor's Degree in Communications, Public Relations, English, Marketing, Advertising, Journalism or a related field
5-+ years of relevant experience in a corporate or agency setting
Proficiency in AP Style, Microsoft Word, Excel, SharePoint and PowerPoint
Familiarity with PR and social media platforms preferred
Strong interpersonal skills, openness to feedback, and a collaborative mindset essential to thriving in a cross-functional creative environment
Strategic and conceptual thinker with exceptional verbal and written communication skills
Highly organized and detail-oriented, with strong project and time management skills
Self-motivated and proactive, excels in a collaborative, fast-paced, team-oriented environment
Owns the draft through completion, building consensus and agreement
Deep understanding of best practices in tagging, keyword usage, headline creation and basic search optimization

Responsibilities

Craft and deliver compelling trade press pitches and releases that go beyond product features and benefits and enhance Zurn Elkay’s reputation for sustainability, innovation and performance and positioning the company and its leaders as credible thought leaders in the water solutions, plumbing and building products space.
Write, edit and distribute press releases, media advisories, fact sheets, Q&As, bylined articles and other materials that are clear, compelling and aligned with corporate messaging and AP style.
Support corporate communications initiatives, proactively identifying opportunities to generate positive media coverage, advance thought leadership and strengthen the company's narrative across key audiences.
Support trade shows and other events, coordinating media outreach and preparing subject matter experts with briefing documents and talking points to ensure they are confident and on-message.
Develop and manage content strategy for internal communications channels and corporate and trade brand blogs, balancing planned storytelling with timely, news-driven pieces to maintain a steady cadence of relevant, high-quality communications.
Research, interview and write engaging, journalistic-style content for Zurn Elkay’s associates and reps, ensuring all are informed about company news, milestones, people and priorities.
Collaborate closely with HR, marketing, lead generation, commercial and business unit leaders on corporate communications initiatives, crafting plans, surfacing stories, aligning messaging and ensuring internal and external narratives are consistent, accurate and brand-forward.
Work with customers, subject matter experts and other partners to research, interview and craft compelling testimonials and case studies that reflect the successful implementation of products and solutions.
Monitor, track and report on media coverage and industry trends, providing regular analysis and actionable insights to communications leadership.
Manage deadlines, priorities and multiple concurrent assignments with a strong attention to detail, thriving in a fast-paced environment and adapting confidently to shifting priorities and emerging opportunities.
Edit and proofread communications for grammar, spelling, punctuation, AP style, clarity and consistency, and protect and strengthen the brand by upholding style and messaging guidelines across all work.